Prattana Punnakitikashem, Ph.D.

Associate Professor

Research Area: Strategy and Innovation
Specializations: Operations Management, Applied Operations Research in Health Care, Health Care Management

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Tel: 662 206 2000 ext. 2016
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Dr. Prattana Punnakitikashem received her bachelor's degree in Chemical Engineering from Chulalongkorn University in 2001 and a Master's degree in Industrial and Manufacturing Systems Engineering from the University of Texas at Arlington, USA in 2003. She completed her Ph.D. in Industrial and Manufacturing Systems Engineering from the University of Texas at Arlington, USA in 2007. Her Ph.D. dissertation was on integrated nurse staffing and assignment under uncertainty.

Prior to her appointment at College of Management, Mahidol University, Dr. Punnakitikashem was an adjunct professor at the School of Business Administration, National Institution of Development Administration (NIDA) where she taught MBA courses such as quantitative analysis for business decision making, operations management. Previously, Dr. Punnakitikashem taught as a guest lecturer in nursing research classes at School of Nursing, the University of Texas at Arlington.

Dr. Punnakitikashem’s primary research interests include decision making under uncertainty, operations management, applied operations research, optimization, and stochastic optimization. Her research typically involves health care applications. She is a member of INFORMS, IIE, Alpha Pi Mu, and Tau Beta Pi.
    1. Chaithanapat, P., Punnakitikashem, P., Oo, N. C. K. K., & Rakthin, S. (2022). Relationships among knowledge-oriented leadership, customer knowledge management, innovation quality and firm performance in SMEs. Journal of Innovation & Knowledge, 7(1), 100162. (indexed in SCOPUS, Q1)
    2. Nong Y., N. Buavaraporn, P. Punnakitikashem, (Forthcoming). Exploring the factors influencing users’ satisfaction and continuance intention of MOOCs in China. Kasetsart Journal of Social Sciences. (indexed in SCOPUS, Q2)
    3. Rakthin S., P. Punnakitikashem, N. Pisitsupakarn, K. Aksaravut., (2021). Factors influencing employee engagement: Evidence from Thai SMEs. Kasetsart Journal of Social Sciences. 42(3), 482-488. (indexed in SCOPUS, Q2)
    4. Thananusak, T., Punnakitikashem, P., Tanthasith, S., & Kongarchapatara, B. (2021). The Development of Electric Vehicle Charging Stations in Thailand: Policies, Players, and Key Issues (2015–2020). World Electric Vehicle Journal, 12(1), 2. (indexed in SCOPUS, Q2)
    5. Lwin, H. N. N., Punnakitikashem, P., & Thananusak, T. (2021). The level and determinants of international patient satisfaction with dental tourism in Bangkok, Thailand. Cogent Business & Management, 8(1), 1898316. (indexed in SCOPUS, Q2)
    6. Kantabutra, S., & Punnakitikashem, P. (2020). Exploring the Process Toward Corporate Sustainability at a Thai SME. Sustainability, 12(21), 9204. (indexed in SCOPUS, Q1)
    7. Punnakitikashem, P., & Hallinger, P. (2020). Bibliometric Review of the Knowledge Base on Healthcare Management for Sustainability, 1994–2018. Sustainability, Vol 12, No. 1, 205. (indexed in SCOPUS, Q2)
    8. Nuseirat, AA Al., ZM El Kahlout, A Abbas, D Adebanjo, P Punnakitikashem, (2019) “An analysis of a structured benchmarking project: the case of Dubai Electricity and Water Authority’s benchmarking project,” Benchmarking: An International Journal, (indexed in SCOPUS, Q1)
    9. Chaoniruthisai, P., P. Punnakitikashem and K. Rajchamaha, (2018) “Challenges and difficulties in the implementation of a food safety management system in Thailand: A survey of BRC certified food productions,” Food Control, (indexed in SCOPUS, Q1) DOI:
    10. Thananusak, T. S. Rakthin, T. Tavewatanaphan, and P. Punnakitikashem, (2017) “Factors affecting the intention to buy electric vehicles: empirical evidence from Thailand,” International Journal of Electric and Hybrid Vehicles, (forthcoming, indexed in SCOPUS, Q3)
    11. Punnakitikashem, P., A. Maimun, and S. Rakthin, (2017) “Supportive factors of job and life satisfaction: Empirical evidence from disclosed lesbian, gay, and bisexual (LGB) workforce in Thailand”, Journal of Management and Organization, (article in press), pp. 1-20. (Indexed in SCOPUS) DOI:
    12. Chaoniruthisai, P., Punnakitikashem, P., & Rajchamaha, K. (2017). The current status of Thai food manufacturing plants certified to BRC standard. International Journal of Food Engineering, Vol 3, No 2 (Indexed in Scopus, Q2)
    13. Chaisuriyathavikun, N. and P. Punnakitikashem, (2016) “A study of factors influencing customers’ purchasing behaviours of gold ornaments,” Journal of Business and Retail Management Research (JBRMR), Vol. 10, No. 3, pp. 147-159. (Indexed in SCOPUS)
    14. Punnakitikashem, P., J. M. Rosenberger, D. F. Buckley Behan, (2013). “A Stochastic Programming Approach for Integrated Nurse Staffing and Assignment”, IIE Transactions, Vol. 45, No. 10, pp. 1059-1076. (Indexed in ISI, Scopus)
    15. Laosirihongthong T., P. Punnakitikashem, D. Adebanjo, (2013). “Improving supply chain operations by adopting RFID technology: evaluation and comparison of enabling factors”, Production Planning & Control, Vol. 24, Issue 1 (Indexed in ISI, Scopus)
    16. Mann R., D. Adebanjo, T. Laosirihongthong, P. Punnakitikashem, (2011). “Awareness and impact of business excellence in Asia”, Total Quality Management and Business Excellence, Vol. 22, No.11, pp.1237-1258. (Indexed in Scopus)
    17. Baker R. L., S. Tindell, D. F. Buckley Behan, P. Turpin, J. M. Rosenberger. P. Punnakitikashem, (2010). “Phase I: Creating an Electronic Prototype to Generate Equitable Hospital Nurse-to-Patient Assignments”, Computers, Informatics, Nursing, Vol. 28, No. 1, pp. 57- 62. (Indexed in Scopus, ISI, Impact Factor 0.969)
    18. Punnakitikashem P., T. Laosirihongthong, D. Adebanjo, M. W. McLean, (2010). “A Study of Quality Management Practices in TQM and Non-TQM Firms: Findings from the ASEAN Context”, International Journal of Quality and Reliability Management, Vol. 27, No. 9, 1021-1035. (Indexed in Scopus)
    19. Punnakitikashem, P., J. M. Rosenberger, and D. B. Behan, (2008). “Stochastic Programming for Nurse Assignment,” Computational Optimization Applications, Vol. 40, No. 3, pp. 321-349. (Indexed in Scopus, Impact Factor 0.648)
    1. Punnakitikashem P. (PI), Rakthin, S., Research Project for Strategic Thailand Biopharmaceutical Roadmap, Thailand Center of Excellence for Life Sciences (TCELS), 2018-2019. Amount Undisclosed
    2. Punnakitikashem P. (PI), Rakthin, S., Ruangpaka, V., Research Project for Studying Market Opportunity and Investment Option for Gene and Cell Therapy Center, Thailand Center of Excellence for Life Sciences (TCELS), 2015-2016. Amount Undisclosed
    3. Rakthin S. (PI), Punnakitikashem P., Ruangpaka, V., “Knowledge Managemnet and Creating Learning Community for Sustainable Development: Case Study of PidThong Project”,Thailand Sustainable Development Foundation, 2015-2016.
    4. Kantabutra, S. (PI), et. al, “Sufficiency Economy Business Standard for SME”, Thailand Sustainable Development Foundation, 2016-present
    5. Punnakitikashem P. (PI), Rakthin, S., Ruangpaka, V., Business Plan for Life Plus Exhibition Center & Showroom Project, Thailand Center of Excellence for Life Sciences (TCELS), 2014-2015. Amount Undisclosed
    6. Kantabutra, S. (PI), et. al, “Sufficiency Economy Business Standard II”, Thailand Sustainable Development Foundation, 2013-2015
    7. Punnakitikashem P. (PI), “Organizational Innovation: Examination of Lean Strategy Implementation in Healthcare Service Organizations in Thailand,” New Faculty Development Funding, Thailand Research Fund (TRF), March 2010 – March 2012, Amount: THB 300,000
    8. Punnakitikashem P. (PI), “Efficiency Assessment of Health Care Operations: Hospitals with Hospital Accreditation (HA) and ISO 900X using Integrated DEA-AHP Methodology,” Young Researcher Grant, Mahidol University, March 2010 – March 2011, Amount Undisclosed
    9. Wongsawat Y. (PI), P. Punnakitikashem (Co-PI), Z Lertmanorat (Co-PI), “Neuroprosthetic Communication Devices for Handicaps,” Telecommunications Research and Industrial Development Institute (TRIDI), National Telecommunications Commission, January 2010 – June 2012, THB 5,800,000 ($180,000)
    10. Gerdsri N. (PI), P Punnakitikashem (Co-I), Wongsawat Y. (Co-I), “A R&D Blueprint for Biomedical Engineering in Thailand 2011-2013,” National Electronics and Computer Technology Center (NECTEC) October 2009 - April 2010 Amount Undisclosed

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