The College of Management Mahidol University (CMMU) research is dedicated to forging links between academics, researchers and student across the college

CMMU Publications

An indicator of CMMU's academic leadership in Management is the research published by faculty members in acclaimed academic journals and international conference proceedings.

Funded Research

On-going research activities of CMMU's faculty members are consulting and research projects, with local or international grants e.g. Thailand Research Fund and other public or private organizations.

Research Regulations

CMMU compliance with Rules and Regulations of Mahidol University about Research. See more information on Regulations, Announcement and Guildeline.


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SJR Quartile 1


SJR Quartile 2


SJR Quartile 3


SJR Quartile 4

No Quartile


International Publications


National Publications


Total Publications


SJR Quartile 1

  1. Gerdsri, N., & Manotungvorapun, N. (2021). Readiness assessment for IDE startups: A pathway toward sustainable growth. Sustainability, 13(24), Article number 13687. (ISI Impact Factor 3.889)
  2. Hirose, Y., Phaal, R., Farrukh, C., Gerdsri, N. (...), Lee, S., O'Dell, M. (2021). Practical Road Mapping Implementation: What we learned from QinetiQ Group. IEEE Engineering Management Review, 49(4), 108-114.
  3. Gümüş, S., Hallinger, P., Cansoy, R., & Bellibaş, M.Ş. (2021). Instructional leadership in a centralized and competitive educational system: a qualitative meta-synthesis of research from Turkey. Journal of Educational Administration, 59(6), 702-720.
  4. Kainzbauer, A., Rungruang, P., & Hallinger, P. (2021). How does research on sustainable human resource management contribute to corporate sustainability: A document co-citation analysis, 1982–2021. Sustainability, 13(21), Article number 11745. (ISI Impact Factor 3.889)
  5. Kantabutra, S., & Ketprapakorn, N. (2021). Toward an organizational theory of resilience: An interim struggle. Sustainability, 13(23), Article number 13137. (ISI Impact Factor 3.889)
  6. Moschis, G.P. (2021). The life course paradigm and consumer behavior: Research frontiers and future directions. Psychology and Marketing, 38(11), 2034 – 2050. (ISI Impact Factor 5.507)
  7. Prakitsuwan, P., & Moschis, G.P. (2021). Well-being in later life: a life course perspective. Journal of Services Marketing, 35(1), 131-143. (ISI Impact Factor 5.246)
  8. Gerdsri, N., & Manotungvorapun, N. (2022). Systemizing the Management of University-Industry Collaboration: Assessment and Roadmapping. IEEE Transactions on Engineering Management, 69(1), 245-261. (ISI Impact Factor 8.702)
  9. Gerdsri, N., Sivara, K., Chatunawarat, C., Jaroonjitsathian, S., Tundulyasaree, K. (2022). Roadmap for Future Mobility Development Supporting Bangkok Urban Living in 2030. Sustainability, 14(15), Article number 9296. (ISI Impact Factor 3.889)
  10. Pora, U., Gerdsri, N., Thawesaengskulthai, N., Triukose, S. (2022). Data-Driven Roadmapping (DDRM): Approach and Case Demonstration. IEEE Transactions on Engineering Management, 69(1), 209-227. (ISI Impact Factor 8.702)
  11. Phichonsatcha, T., Pentrakoon, D., Gerdsri, N., Kanjana-Opas, A. (2022). Extending indigenous knowledge to unveil the evolutionary journey of food preferences and socio-cultural phenomena. Appetite, 170, Article number 105884. (ISI Impact Factor 5.016)
  12. Hirose, Y., Phaal, R., Farrukh, C., Gerdsri, N., Lee, S. (2022). Sustaining Organizational Roadmapping Implementation––Lessons Learned from Subsea 7: Subsea 7’s use of roadmapping shows how roadmapping can be an effective tool to change the innovation process from one that relies on past successes to one that integrates clients’ needs and employees’ insights. Research Technology Management, 65(3), 50-57.
  13. Hallinger, P., & Kovačević, J. (2022). Mapping the intellectual lineage of educational management, administration, and leadership, 1972–2020. Educational Management Administration and Leadership, 50(2), 192-216. (ISI Impact Factor 2.569)
  14. Chatpinyakoop, C., Hallinger, P., & Showanasai, P. (2022). Developing Capacities to Lead Change for Sustainability: A Quasi-Experimental Study of Simulation-Based Learning. Sustainability, 14(17), Article number 10563. (ISI Impact Factor 3.889)
  15. Winit, W., & Kantabutra, S. (2022). Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model. Sustainability, 14(9), Article number 4998. (ISI Impact Factor 3.889)
  16. Ketprapakorn, N., & Kantabutra, S. (2022). Toward an organizational theory of sustainability culture. Sustainable Production and Consumption, 32, 638 – 654. (ISI Impact Factor 8.921)
  17. Prakitsuwan, P., Moschis, G.P., & Shannon, R. (2022). Using the life course paradigm to study financial well-being in late life. Asia Pacific Journal of Marketing and Logistics, 34(1), 60-77. (ISI Impact Factor 4.643)
  18. Mathur, A., & Moschis, G.P. (2022). How Do Information Sources Shape Voters’ Political Views?: Comparing Mainstream and Social-Media Effects On Democrats, Republicans, and the Undecided. Journal of Advertising Research, 62(2), 179-195. (ISI Impact Factor 3.031)
  19. Promsiri, T., Sukavejworakit, K., Keerativutisest, V., Virasa, T., & Kampanthong, K. (2022). Sustaining Thai Government Agency Innovation through Design Thinking Learning Effectiveness. Sustainability, 14(12), Article number 7427. (ISI Impact Factor 3.889)
  20. Chaithanapat, P., Punnakitikashem, P., Khin Khin Oo, N.C., Rakthin, S. (2022). Relationships among knowledge-oriented leadership, customer knowledge management, innovation quality and firm performance in SMEs. Journal of Innovation and Knowledge, 7(1), Article number 100162. (ISI Impact Factor 11.219)
  21. Pipatanantakurn, K., & Ractham, V.V. (2022). The Role of Knowledge Creation and Transfer in Family Firm Succession. Sustainability, 14(10), Article number 5845. (ISI Impact Factor 3.889)
  22. Khin Khin Oo, N.C., & Rakthin, S. (2022). Integrative Review of Absorptive Capacity’s Role in Fostering Organizational Resilience and Research Agenda. Sustainability, 14(9), Article number 12570. (ISI Impact Factor 3.889)
  23. Haider, M., Shannon, R., & Moschis, G.P. (2022). Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021). Sustainability, 14(7), Article number 3999. (ISI Impact Factor 3.889)
  24. Pellegrino, A., Abe, M., & Shannon, R. (2022). The Dark Side of Social Media: Content Effects on the Relationship Between Materialism and Consumption Behaviors. Frontiers in Psychology, 13.
  25. Aljamal, A., Speece, M., & Bagnied, M. (2022). Understanding resistance to reductions in water subsidies in Kuwait. Local Environment, 27(1), 97-111.
  26. Chavalittumrong, P., & Speece, M. (2022). Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand’s Household Durables Industry. Sustainability, 14(18), Article number 11699. (ISI Impact Factor 3.889)
  27. Suriyankietkaew, S., Krittayaruangroj, K., & Iamsawan, N. (2022). Sustainable Leadership Practices and Competencies of SMEs for Sustainability and Resilience: A Community-Based Social Enterprise Study. Sustainability, 14(10), Article number 5762. (ISI Impact Factor 3.889)
  28. Theeraworawit, M., Suriyankietkaew, S., & Hallinger, P. (2022). Sustainable Supply Chain Management in a Circular Economy: A Bibliometric Review. Sustainability, 14(15), Article number 9304. (ISI Impact Factor 3.889)
  29. Tansuchat, R., Suriyankietkaew, S., Petison, P., Punjaisri, K., & Nimsai, S. (2022). Impacts of COVID-19 on Sustainable Agriculture Value Chain Development in Thailand and ASEAN. Sustainability, 14(20), Article number 12985. (ISI Impact Factor 3.889)
  30. Virasa, T., Sukavejworakit, K., & Promsiri, T. (2022). Predicting entrepreneurial intention and economic development: A cross-national study of its policy implications for six ASEAN economies. Heliyon, 8(5), Article number e09435. (ISI Impact Factor 3.776)
  31. Yoopetch, C., Siriphan, P., & Chirapanda, S. (2022). Determinants of customer satisfaction via online food delivery applications. ABAC Journal, 42(2), 70-88.
  32. Yoopetch, C. (2022). Sustainable Cultural Tourism and Development: Community the Perspectives of Residents' and the Application of Social Exchange Theory. Journal of Urban Culture Research, 24, 3-22.

SJR Quartile 2

  1. Aung, P.N., & Hallinger, P. (2022). The intellectual structure of the literature on sustainability leadership in higher education: an author co-citation analysis. International Journal of Educational Management, 36(5), 784-799.
  2. Kongmanon, J., & Petison, P. (2022). What do you see and what do you recall?: Using eye tracking to understand product placement. Cogent Business and Management, 9(1), Article number 2120263.
  3. Pimpa, N. (2021). Overcoming Gender Gaps in Entrepreneurship Education and Training. Frontiers in Education, 6, Article number 774876.
  4. Nong, Y., Buavaraporn, N., & Punnakitikashem, P. (2022). Exploring the factors influencing users’ satisfaction and continuance intention of MOOCs in China. Kasetsart Journal of Social Sciences, 43(2), 403-408.
  5. Rajchamaha, K., & Prapojanasomboon, J. (2022). Influence of role models on the entrepreneurial skills of science and technology undergraduates. Education and Training, 64(7), 981-995.
  6. Boonbumroongsuk, B., & Rungruang, P. (2022). Employee perception of talent management practices and turnover intentions: a multiple mediator model. Employee Relations, 44(2), 461-476. (ISI Impact Factor 2.688)
  7. Bagnied, M., Speece, M., & Hegazy, I. (2021). Attitudes toward advertising and advertising regulation among college students in Egypt. Journal of International Consumer Marketing, 33(5), 493 – 511.
  8. Suriyankietkaew, S., & Kungwanpongpun, P. (2022). Strategic leadership and management factors driving sustainability in health-care organizations in Thailand. Journal of Health Organization and Management, 36(4), 448-468.
  9. Anannukul, N., & Yoopetch, C. (2022). The determinants of intention to visit wellness tourism destination of young tourists. Kasetsart Journal of Social Sciences, 43(2), 417-424.
  10. Yoopetch, C., Siriphan, P., & Chirapanda, S. (2022). Effects of Application Satisfaction, Promotions, Ease of Payment and Convenience on Intention to Repurchase Food Online. Journal of Hunan University Natural Sciences, 49(5), 71-80.
  11. Suttiprasit, P., & Wongsurawat, W. (2022). Case study – trade dress and brand protection in Thailand’s copier paper business. International Journal of Law and Management, 64(1), 70-79.
  12. Suwanmalai, W., & Zaby, S. (2022). How Do Life Insurers Respond to a Prolonged Low Interest Rate Environment? A Literature Review. Risks, 10(8), Article number 155.

SJR Quartile 3

  1. Gerdsri, N., & Teekasap, P. (2022). Identifying Potential Areas for Circular Economy Development from the Perspective of Developing Economies: Using Patent and Bibliometric Analyses. International Journal of Automation Technology, 16(6), 38-844.
  2. Ketprapakorn, N., & Kantabutra, S. (2022). Toward a sustainable social healthcare enterprise development model. International Journal of Productivity and Quality Management, 36(1), 1-26.
  3. Otakanon, B., Ngmrojanavanich, N., Muangsin, N., & Gowanit, C. (2022). A Search for Value Propositions for Small Food Firms. International Journal of Supply Chain Management. International Journal of Supply Chain Management, 9(5), 148-153.

No Quartile

  1. Pelligrino, A., & Shannon, R. (2021). Materialism's Influence on Unsustainable Consumption Across Social Networking Sites: A Systematic Review. International Journal of Business and Economics Research, 10(4), 125-140.
  2. Roenjun, J., Speece, M., & Tiangsoongnern, L. (2021). Spirituality and ethical treatment of customers and employees by devout Thai women small business owners. Business Ethics, Environment and Responsibility, 30(4), 818-831. (SCOPUS)
  3. Thananusaka, T., Zhub, R., & Punnakitikashem, P. (2022). Bouncing from the Covid-19 Pandemic: Response of an Online Medical Tourism Facilitator Platform. Procedia Computer Science, 204(2022), 278-282. (SCOPUS)


  1. Khin Khin Oo, N.C., Rakthin, S., & Punnakitikashem, P. (2021). A Study of Factors Influencing Online Purchase Intention towards a Popular Online Apparel Retailer in Thailand. UTCC International Journal of Business and Economics, 13(3), 97-108. (TCI Group 2)
  2. Thanasrivanitchai, J., Shannon, R., Moschis, G.P. & Boonsiritomachai, W. (2021). Using Control Theory to Explain Differences in Internet Usage: An empirical study of Thai consumers in Bangkok. Kasetsart Applied Business Journal, 15(22), 41-72.
  3. Chareanporn, T., Rodbundith, T.S., & Yoopetch, C. (2021). The Innovative Patient Service Design Development: A Case Study in the Premium Healthcare Business in Chiangrai, Thailand. UTCC International Journal of Business and Economics, 13(3), 43-85. (TCI Group 2)
  4. Chareanporn, T., Yoopetch, C., Jongsureyapart, C., Junkrachang, P., & Vinitkhatkumnuen, E. (2021). The Development of Customer Journey on Patient Service Design: A Case Study in Healthcare Business in Thailand. UTCC International Journal of Business and Economics, 13(2), 77-96. (TCI Group 2)
  5. Panitchaisak, I., Inkanuwat, A., & Otakanon, B. (2022). Attitudes of Healthcare Professionals Towards Consumption Anti-Aging Food in Thailand. Chonburi Hospital Journal, 47(1), 5-14. (TCI Group 1)

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