Triyuth Promsiri, Ph.D.
Research Area: Entrepreneurship
Specializations: Entrepreneurship and Innovation, Product Development, Opportunity Recognition, Design Thinking, and Strategic Foresight.
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Tel: 662 206 2000 ext. 2103
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Mr. Triyuth Promsiri is a skillful educator, designer, and entrepreneur. He has more than 10 years of experience as a corporate trainer and university lecturer. His teaching style which blends creativity and a sense of humor is unique and well-accepted by various audiences amongst both scholars and practitioners. He offers training in both English and Thai.
His educational background is multidisciplinary and includes that of a creator, businessman, and educator. His background as an industrial designer from Chulalongkorn University was very helpful to be a systematic creator. Also, his master's degree in master of management from the College of Management Mahidol University has sharpened his creativity to be feasible in the real business situation. He finished his doctoral degree in entrepreneurship management, which focused on the study of the application of the design process into business idea development.
His academic background is well-rounded in management, research, and teaching at the international level. He is the former director of program development and innovation at Stamford International University, director of Yangon campus, and assistant president for academic service and activity. Currently, he is the director of Entrepreneurship & Innovation Management of the Thai Program at the College of Management Mahidol University.
As a lecturer, he focuses on business development (e.g., Foundation of the new venture, Innovation & Creativity, Business Development, Property Development, and Business Planning). His research is in the area of entrepreneurship education where he applies different creative and design theories to study entrepreneurial cognitions.
His entrepreneurial life has also successfully proven his academic accolades. He is also a serial entrepreneur himself. He is a co-founder and managing director of Varavela Creation Co., Ltd, a creative company that manages property and design creative event functions.
His educational background is multidisciplinary and includes that of a creator, businessman, and educator. His background as an industrial designer from Chulalongkorn University was very helpful to be a systematic creator. Also, his master's degree in master of management from the College of Management Mahidol University has sharpened his creativity to be feasible in the real business situation. He finished his doctoral degree in entrepreneurship management, which focused on the study of the application of the design process into business idea development.
His academic background is well-rounded in management, research, and teaching at the international level. He is the former director of program development and innovation at Stamford International University, director of Yangon campus, and assistant president for academic service and activity. Currently, he is the director of Entrepreneurship & Innovation Management of the Thai Program at the College of Management Mahidol University.
As a lecturer, he focuses on business development (e.g., Foundation of the new venture, Innovation & Creativity, Business Development, Property Development, and Business Planning). His research is in the area of entrepreneurship education where he applies different creative and design theories to study entrepreneurial cognitions.
His entrepreneurial life has also successfully proven his academic accolades. He is also a serial entrepreneur himself. He is a co-founder and managing director of Varavela Creation Co., Ltd, a creative company that manages property and design creative event functions.
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- Promsiri, T., & Kunte, M. (2019). IDEAS-A Futuristic Thinking Approach to Develop Entrepreneurial Cognition. Journal of Entrepreneurship Education.
- Kunte, M., & Promsiri, T. (2019). Studying New Venture Ideas Using An Online Funding Platform. Asian Academy of Management Journal, 24(1).
- Kunte, M., Promsiri, T., & Kampanthong, K. (2018). Components of entrepreneurial idea Pitch: A Qualitative analysis from an Entrepreneurial classroom. AJMI-ASEAN Journal of Management and Innovation, 5(2), 107-117.
- Sukavejworakit, K., Promsiri, T., and Virasa, T. (2018). “OETEL: An innovative teaching model for entrepreneurship education.” Journal of Entrepreneurship Education, 21(2), 1-11.
- Sukavejworakit, K., Promsiri, T., Virasa, T. (2018). “Increasing entrepreneurial intention with the application of Experiential Learning Theory: An innovative learning method and empirical test” Asia-Pacific Social Science Review, 18(2), 1-15.
- Promsiri, T., Sukavejworakit, K, Virasa, T. (2018). “Developing business ideas through the application of design process: An empirical study of would-be entrepreneurs in a transition from resource-based to value-based economy” Asia-Pacific Social Science Review, 18(2), 49-64.
- Virasa, T. and Promsiri, T. “Understanding new venture idea development with external enablers and design process” A paper presented at the ACERE 2018 Conference, QUT, Brisbane, Australia, 6-9 February 2018.
- Sukavejworakit, K., Promsiri, T., and Virasa, T. “Increasing entrepreneurial intention with the application of Experiential Learning Theory: An innovative learning method and empirical test” A paper presented at the 2018 APIF Conference, Pataya, Thailand, 24-25 January 2018.
- Promsiri, T. and Virasa, T. “Study the effect of design process on business idea development” A paper presented at the 2017 ISPIM Conference, Vienna, Austria, 18-21 June 2017
- Promsiri, T. and Virasa, T. “Study the opportunity development process through the Science of Artificial” A paper presented at the 2016 ACERE Conference, Gold Coast, Brisbane, Australia, 2-5 February 2016.