Phallapa Petison, Ph.D.
Research Area: Marketing
Specializations: Localization strategies, Strategic management, Strategic marketing management, Qualitative research
More Information
Contact
E-mail:
Dr. Phallapa Petison received her Ph.D. in International Business from Asian Institute of Technology. Her Ph.D. dissertation was on localization strategies in the Thai automobile industry. Her dissertation was awarded as a winner of a special recommendation of outstanding doctoral dissertation in the category of Management and Governance by European Foundation of Management (EFMD) and Emerald.
Dr. Phallapa research interests include strategic management, strategic marketing management, qualitative research method and management in automobile industry. She received a research grant from the Sumitomo Foundation to conduct research on Bridging cultural gap between Thai and Japanese expatriates: Case of Japanese expatriate developing local suppliers in the Thai automobile industry. Recently she receives a grant from Thailand Research Fund to conduct a research entitled “Competing with global suppliers: Localization strategies for Thai manufacturers in automotive parts and components industry”.
Her research has been published in internationally refereed journals and international referred conference. She also writes on business case study as a columnist for business newspapers and business magazines such as Prachachart Dhurakij, S+M, and For quality, etc. Dr. Phallapa teaches strategic marketing management, qualitative research method, and consulting practice.
Scholarships and Awards
- Outstanding Paper Award 2008 (Article entitle: Developing local talent in international subsidiaries – The importance of trust and respect in Toyota)
- Special Recommendation of Outstanding Doctoral Research Award 2007 by European Management Foundation (EFMD)/Emerald
- Asian Institute of Technology Scholarship
-
- Petison, P. (2010) .“Intercultural Communication and Relationship Marketing: A Conceptual Perspective”, The Business Review, Cambridge. (Forthcoming)
- Petison, P. (2010). ““Cross cultural relationship marketing in the Thai Context: The Japanese buyer’s perspective”, International Journal of Trade, Economics, and Finance. Vol.1 July 2010, pp. 17-23
- Petison, P. and Johri, L.M. (2008). “Localization drivers in emerging market”, Management Decision. Vol. 46, No. 9, pp. 1399-1412 (Indexed in Thompson ISI)
- Petison, P. and Johri, L.M. (2008). “Managing local employees: Expatriate roles in a subsidiary”, Management Decision. Vol. 46, No. 5, pp. 743-760 (Indexed in Thompson ISI)
- Johri, L.M. and Petison, P. (2008). “Value-based localization strategies of automobile subsidiaries in Thailand”, International Journal of Emerging Markets, Vol.3, No. 2, pp. 140-162
- Petison, P. and Johri, L.M. (2008). “Dynamics of manufacturer-supplier relationships in emerging markets: The case of Thailand”, Asia Pacific Journal of Marketing and Logistics, Vol. 20, No. 1, pp.76-96
- Petison, P. and Johri, L.M. (2007). “Developing local talent in international subsidiaries – The importance of trust and respect in Toyota”, Developing and Learning Organizations, Vol. 21, No. 3, pp.3-5 (Indexed in Thompson ISI)
- Petison, P. and Johri, L.M. (2006). “Driving harmony: Philosophy of Toyota Motor Thailand”, Strategic Directions, Vo. 22, No. 11, pp. 3-5.
-
- “Competing with global suppliers: Localization strategies for Thai manufacturers in automotive parts and components Industry”, Thailand Research Fund (TRF), June 2010-June 2012, Role: PI
- “Self sufficiency economy business standard”, Thailand Research Fund (TRF), March 2010-Febuary 2011, Role: Co-I
- “Technology road mapping for the Thai automobile industry”, NECTEC and NRCT, December 2009-May 2010, Role: Co-I
- “Bridging cultural gap between Thai and Japanese expatriates: Case of Japanese expatriate developing local suppliers in the Thai automobile industry”, The Sumitomo Foundation, March 2008-September 2009, Role: PI