Kittichai Rajchamaha, Ph.D.

Assistant Professor

Research Area: Entrepreneurship
Specializations: Technology Adoption for Innovative Entrepreneurship, Innovative Business Model Innovation and Planning, Entrepreneurial Finance Education, Business Valuation

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Tel: 662 206 2000 ext. 2119
Mob: 668 632 3328
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Kittichai Rajchamaha is Assistant Professor of Management at Mahidol University’s College of Management. His research explores how to strengthen innovative entrepreneurship, such as Entrepreneurial finance and valuation, New venture strategy and development, Entrepreneurial education and knowledge management, Small business strategies, Technology business incubation for start-ups to engage in sustainability actions across the economic, social, and environmental domains. His work has appeared in Food Control Journal, Sustainability, Journal of Advances in Management Research, International Journal of Food Engineering, Springer Plus, SAGE Open, and Cogent Business and Management, Pertanika Journal of Social Science and Humanities, among others.

    1. Kittichai Rajchamaha, Montiean Pornparnomchai, Kridtaphob Vorrakkatham, Chakrit Pichyangkul, Burim Otakanon,Parmapon Raungpaka, Peerasut Bunkaewsuk, Wuthikorn Wajarothai, Titipon Boonlertvanit & Angkrit Saengpradab (2024) Sustainable business model strategy for resilience among pisciculture firms in Thailand, International Journal of Agricultural Sustainability, 22:1, DOI: 10.1080/14735903.2024.2303894 (Scopus-Q1, Top 12 0f Agronomy & Crop Science)
    2. Rajchamaha, K., & Makararpong, D. (2023). Dairy Farmers’ intention to use high-precision area-level weather warning technology in dairy farms in Thailand through an application on mobile phones. International Journal of Interactive Mobile Technologies, (Status: Accepted as of 20 June 2023) (Scopus-Q3)
    3. Rajchamaha, K., & Prapojanasomboon, J. (2021). Influence of role models on the entrepreneurial skills of science and technology undergraduates. Education+ Training, (Scopus-Q1 status as of submission date
    4. Pornparnomchai, M., & Rajchamaha, K. (2021). Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand. Cogent Business & Management, 8(1), 1924932. (Scopus, Q2)
    5. Gerdsri, N., Iewwongcharoen, B., Rajchamaha, K., Manotungvorapun, N., Pongthanaisawan, J., & Witthayaweerasak, W. (2021). Capability Assessment toward Sustainable Development of Business Incubators: Framework and Experience Sharing. Sustainability, 13(9), 4617. (Scopus, Q2)
    6. Lapsomboonkamol, S., Wiriyapinit, M., Bhattarakosol, P., & Rajchamaha, K. (2020). Motivational Factors for Knowledge Sharing in Co-Working Spaces: Co-Working Spaces in Thailand from the Management Perspective, PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES. (Scopus, Q3)
    7. Chaoniruthisai, P., Punnakitikashem, P., & Rajchamaha, K. (2018). Challenges and difficulties in the implementation of a food safety management system in Thailand: A survey of BRC certified food productions. Food control, 93, 274-282. (Scopus, Q1)
    8. Rajchamaha, K., Wiriyapinit, M., Raungpaka, V., & Kanjana-Opas, A. (2018). Knowledge Acquisition toward Startups’ Perspectives: Empirical Cross-Case Study of Leading Technology Business Incubators in Thailand. PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 26(4), 2489-2504. (Scopus, Q3)
    9. Chaoniruthisai, P., Punnakitikashem, P., & Rajchamaha, K. (2017). The Current Status of Thai Food Manufacturing Plants Certified to BRC Standard. International Journal of Food Engineering, 3(2), 146-153. (Scopus, Q2)
    10. Tharavanij, P., Siraprapasiri, V., & Rajchamaha, K. (2017). Profitability of candlestick charting patterns in the stock exchange of Thailand. SAGE Open, 7(4), 2158244017736799. (Scopus, Q3)
    11. Tharavanij, P., Siraprapasiri, V. & Rajchamaha, K. (2015). Performance of technical trading rules: evidence from Southeast Asian stock markets. SpringerPlus, 10.1186/s40064-015-1334-7, 40 Pages.
    12. Tantivanichanon, S., Wongsurawat, W., Rajchamaha, K., (2015). Who makes the grade and why? Corporate governance scores in Thailand. Journal of Advances in Management Research, Vol. 12 Iss: 3, pp.249 – 267

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