Dr. Kittichai Rajchamaha is Assistant Professor of Management at Mahidol University’s College of Management. His research explores how to strengthen innovative entrepreneurship, such as Entrepreneurial finance and valuation, New venture strategy and development, Entrepreneurial education and knowledge management, Small business strategies, Technology business incubation for start-ups to engage in sustainability actions across the economic, social, and environmental domains. His work has appeared in Food Control Journal, Sustainability, Journal of Advances in Management Research, International Journal of Food Engineering, Springer Plus, SAGE Open, and Cogent Business and Management, Pertanika Journal of Social Science and Humanities, among others.