Boonying Kongarchapatara, Ph.D.
Assistant Professor
Research Area: Marketing
Specializations: Retail Marketing, Retail Analytics and Strategy, Customer Loyalty and Lifetime Value
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Contact
Tel: 662 206 2000 ext. 2113
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Dr. Boonying Kongarchapatara received his doctorate in Marketing, with a focus on shopper buying behavior and retail marketing from College of Management, Mahidol University. He earned his Master of Science in International Finance degree from University of Illinois at Urbana-Champaign, USA and a Master of Science in Management from Assumption University. His undergraduate study was at the Faculty of Economics, Chulalongkorn University.
Presently, Dr. Boonying is a Program Chair for Marketing and Finance program. He is also serving as an Assistant Dean for Education Business Development and Marketing Communication. Prior to his current position, he has been lecturing at the College of Management Mahidol University and the Real Estate and Housing program at Faculty of Architecture, Chulalongkorn University since 2011.
Dr. Boonying's research interests include shopper behavior, retail marketing, retail analytics and real estate marketing. He has published academic papers in international conferences, and international journals, such as the Australasian Marketing Journal, Journal of Beliefs and Value. He also has a book chapter “Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies” edited by the Oxford Institute of Retail Management team and published by Routledge, United Kingdom.
Prior to his academic journey, Dr. Boonying has wide-ranging business experience from various industries, including banking, real estate development, construction and retail. For the retail business, he has more than 10 years of experience in managing specialty stores, dealing with leading modern trade retailers, and consulting services for government and private retailers.
Presently, Dr. Boonying is a Program Chair for Marketing and Finance program. He is also serving as an Assistant Dean for Education Business Development and Marketing Communication. Prior to his current position, he has been lecturing at the College of Management Mahidol University and the Real Estate and Housing program at Faculty of Architecture, Chulalongkorn University since 2011.
Dr. Boonying's research interests include shopper behavior, retail marketing, retail analytics and real estate marketing. He has published academic papers in international conferences, and international journals, such as the Australasian Marketing Journal, Journal of Beliefs and Value. He also has a book chapter “Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies” edited by the Oxford Institute of Retail Management team and published by Routledge, United Kingdom.
Prior to his academic journey, Dr. Boonying has wide-ranging business experience from various industries, including banking, real estate development, construction and retail. For the retail business, he has more than 10 years of experience in managing specialty stores, dealing with leading modern trade retailers, and consulting services for government and private retailers.
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- Yoopetch, C., Nimsai, S. and Kongarchapatara, B. (2022), Bibliometric Analysis of Corporate Social Responsibility in Tourism. Sustainability, Vol. 15, Issue 1, 668.
- Yoopetch, C., Kongarchapatara, B. and Nimsai, S. (2022), Tourism Forecasting Using the Delphi Method and Implications for Sustainable Tourism Development. Sustainability, Vol. 15, Issue 1, 126.
- Kongarchapatara, B. and Hanpanit, S. (2021), Examining Customers’ Intention to Purchase Circular Economy Products Using Theory of Planned Behavior and Moderating Effects. Academy of Strategic Management Journal [Scopus, Q3], Vol. 20, Issue 3.
- Yoopetch, C., Nimsai, S. and Kongarchapatara, B. (2021), The Effect of Employee Learning, Knowledge on Employee Performance in The Hospitality Industry. Sustainability [Scopus, Q1], Vol. 13, Issue 8, 4101.
- Yoopetch, C. and Kongarchapatara, B. (2021), Sustainable Livelihood and Revisit Intention for Tea Tourism Destinations: An Application of Theory of Reasoned Action. Academy of Entrepreneurship Journal [Scopus, Q3], Vol. 27, Special Issue 3, 1-13.
- Thananusak, T., Punnakitikashem, P., Tanthasith, S. and Kongarchapatara, B. (2021), The Development of Electric Vehicle Charging Stations in Thailand: Policies, Players, and Key Issues (2015-2020). World Electric Vehicle Journal [Scopus, Q2], Vol. 12, Issue. 2, 1-30.
- Kongarchapatara, B. (2019), Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand. International Journal of Social Science and Human Behavior Study, Vol. 6, Issue. 2, 53-57.
- Kongarchapatara, B. and Shannon, R. (2016), The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand. Australasian Marketing Journal, Vol. 24, No. 3.
- Kongarchapatara, B., and Shannon, R. (2015), Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies. In: Malobi Mukherjee, Richard Cuthbertson and Elizabeth Howard, editors. Retailing in Emerging Markets: A policy and strategy perspective, Routledge, UK.
- Kongarchapatara, B. Moschis, G. and Ong, F.S. (2014), Understanding the Relationships between Age, Gender, and Life Satisfaction: The Mediating Role of Stress and Religiosity. Journal of Beliefs & Values, Vol. 35, No. 3, 340-358.
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- Kongarchapatara, B., and Shannon, R. (2015), Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies. In: Malobi Mukherjee, Richard Cuthbertson and Elizabeth Howard, editors. Retailing in Emerging Markets: A policy and strategy perspective, Routledge, UK.