On Saturday 25 November 2023, Associate Professor Dr. Prattana Punnakitikashem, Deputy Dean for Academic Affairs and Supports, along with Assistant Professor Dr. Simon Zaby, Program Director of Corporate Finance and Entrepreneurship Management Specializations, kindly welcomed Ms. Panita Rujikietkamjorn, CEO of Farmhomm and Visiting Professor at Bangkok University, and Ms. Pijittra Trirattanathada, Board of Directors of Mee Capital Co., Ltd., for a CEO Perspectives talk for all students, alumni, and the public at College of Management Mahidol University, on the topic of "Asian Start-ups Case Studies- Risk Mitigation and Sustainability Management in the VUCA World". This CEO Perspectives talk gave insights on how can start-ups in Asia Navigate in VUCA world, and how to integrate in to real life business scenes.