Page 20 - Annual Report 2011

Research Publications
In 2011, faculty produced nine publications in Number of Research Publications
international journals, and six publications in Research Publications Year
national journals. While the number of outputs is
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down from the previous year, there was an
International Journals �� �� �� �
improvement in quality. All nine international
National Journals � � � �
publications appear in journals indexed in the
International Textbooks � � � �
SCOPUS database.

Financial Support for International
Number of Research Publications indexed in
Travel for Research Presentations SCOPUS, ISI and SJR
CMMU has a research centre that serves as the Research Publications Year
centre of coordination between CMMU and public ���� ���� ���� ����
and private organizations. Moreover, the research
centre has a vital role in supporting the SCOPUS** � �� �� ��
development of knowledge on management and ISI � � � �
SJR Quartile� � � � �
production and dissemination of research findings
SJR Quartile� � � � �
of faculty and students. We have travel supporting
SJR Quartile� � � � �
funds for research presentations abroad for faculty
SJR Quartile� � � � �
and Ph.D. candidates, not exceeding 100,000 Baht
and 80,000 Baht per year respectively. **All papers in SCOPUS included proceedings

In 2011 our Ph.D. candidates went abroad to make
presentations of eight research papers as follows:
ANZMAC (Australian and New Zealand Marketing Academy), New
st
Zealand, 29 November-1 December, 2010
th
1. Jaratchwahn, Jantarat, The Effect of Fashion Involvement on
Shopping Behaviours: An Exploratory Study in Thailand.
2. Sarinya Laisawat, The Shopping Behaviours of Fashion Innovative
Consumers.
3. Yuenfeng Cai, Personal Values and Mall Shopping Behaviour: The
Mediating Role of Attitudes of Chinese and Thai Consumers.
4. Yuenfeng Cai, The Contribution of Salient Mall Attributes to Customer
Satisfaction: An Importance Performance Analysis across Nations.
Asian Finance Association (ASIANFA) Annual Conference, Macao,
th
th
China, 10 - 13 July, 2011
5. Visit Phunnarungsi, Corporate Governance, Violations and Market
Reactions.
The 5 th American Association of Wine Economists (AAWE) Annual
nd
th
Meeting, Bolzano, Italy, 22 - 25 June, 2011
6. Kelley Ritchey, The Law of One Price: A Test of Auctioned Wine
in Hong Kong and New York.
th
The 6 Asia Pacific Retailing Conference, Kuala Lumpur, Malaysia,
th
th
14 -15 September, 2011
7. Boonying Kongarchapatara, “Shopping Motives and Attitudes
towards Retail Attributes: A Comparative Study of Shoppers Who
Prefer Enclosed Malls versus Open-air Malls in Thailand.
8. Sarinya Laisawat and Jaratchwahn Jantarat, “Comparative Analysis
of High/Low Patronage Intention and Heavy/Light Spenders on
Usage of Information Success. ��
Annual Report
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