CMMU RESEARCH SUPPORT

The College of Management Mahidol University (CMMU) research is dedicated to forging links between academics, researchers and student across the college

CMMU Publications

An indicator of CMMU's academic leadership in Management is the research published by faculty members.

Funded Research

On-going research activities of CMMU's faculty members are consulting and research projects, with local or international grants.

Research Clusters

Research Clusters aim to foster a range of new ideas in multi-disciplinary setting, wherever they might be taking shape.

REAL World Impact

Cultivating a Corporate Sustainability Mindset: a Model & Future Research

Navigating the Digital Frontier: Exploring the Dynamics of Customer-Brand Relationships through AI Chatbots

Causes and consequences of financial literacy: insights from the life course paradigm in the United States

ESG impact on corporate sustainability: A PLS-SEM analysis from Thailand's evidence

by Assoc. Prof. Dr. Suparak Suriyankietkaew, Dr. Sutthathip Kamthornphiphatthanakul and Ms. Monrudee Theeraworawit / Journal: Social Sciences & Humanities Open, Vol.12, 2025, 101877, 13 pages

Managing Educational Change from a Theory of Planned Behavior and Nudge Perspective

by Ms. Xiaomeng Li and Assoc. Prof. Dr. Mark William Speece / The Journal of Applied Behavioral Science / October 6, 2025, 5 pages

Antescedents of electric-vihicle repurchase intention: The application of customer commitment and anticipated regret (ep.2)

by Assoc. Prof. Dr. Chanin YoopetchChanin Yoopetch and Dr. Chaichana Ampornklinkaew / Journal: Sustainable Futures Vol. 10, December 2025, 100913, 14 pages

Antescedents of electric-vihicle repurchase intention: The application of customer commitment and anticipated regret (ep.1)