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Chanin Yoopetch, Ph.D.

Associate Professor

Research Area: Marketing and Behavioral Finance
Specializations: Finance, Marketing and Strategy

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Contact

  • 662 206 2000 ext. 2129
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Associate Professor Dr. Chanin Yoopetch has various experiences in teaching and consulting for public and private institutions and organizations. His teaching experiences include corporate finance, new product and platform development, business plan, project management, revenue management, marketing research and business research methodology.

Over the past many years, Dr. Yoopetch has worked in both academic and action research projects. He published several papers in the international conferences and journals. His research interests include tourism and hospitality research, financial literacy, behavioral finance, consumer behavior, knowledge management, and performance measurement.

  1. Narongrith, T., & Yoopetch, C. (2026). The evolution of consumer decision making: A bibliometric analysis and literature review. Edelweiss Applied Science and Technology, 10(4), 263–281. https://doi.org/10.55214/2576-8484.v10i4.12623
  2. Subying, C., & Yoopetch, C. (2026). Exploring the Effects of Satisfaction, Cognitive Loyalty, Affective Loyalty, and Conative Loyalty on Behavioral Loyalty of Hotel Customers. Review of Integrative Business and Economics Research, 15(2), 512-521.
  3. Ampornklinkaew, C., & Yoopetch, C. (2025). Antecedents of electric-vehicle repurchase intention: the application of customer commitment and anticipated regret. Sustainable Futures, 100913. (Scopus) Q1
  4. Chareanporn, T., & Yoopetch, C. (2025). The investigation of 7S framework and organizational performance in the context of the hotel industry. Edelweiss Applied Science and Technology, 9(7), 2193-2212.
  5. Subying, C., & Yoopetch, C. (2025). Examining the Impact of Price Fairness on Customer Satisfaction and the Relationship between Customer Satisfaction and Customer Loyalty in the Context of Revenue Management Practices. Review of Integrative Business and Economics Research, 14(4), 1-14.
  6. Yoopetch, C., & Chareanporn, T. (2024). Measuring Hotel Financial and Non-Financial Performance in Thailand: The Application of Technology-Organization-Environment (TOE) Framework. Journal of Ecohumanism, 3, 1703-1718.
  7. Yoopetch, C., & Chirapanda, S. (2024). The effects of electronic word of mouth, customer attitude, and service quality on revisit intention of wellness tourism. Journal of Ecohumanism, 3(6), 796-813.
  8. Yoopetch, C., Damrongmahasawat, S., & Promsiri, T. (2024). Exploring Factors Influencing Repurchase Intention of Thai Cultural Design Cloth Products. Journal of Ecohumanism, 3(6), 154-174.
  9. Yoopetch, C. & Chirapanda, S. (2024).The Investigation of the Entrepreneurial Intention of the Younger Generation in the Tourism and Hospitality Industry, FWU Journal of Social Sciences, 18(2) 1-14. (Scopus) Q1
  10. Chareanporn, T.& Yoopetch, C., (2024), The Influencing Resources of Innovation Development Toward Competence-based Organizational Innovation: A Case Study of Tourist Accommodation Business in Thailand, Connexion: Journal of Humanities and Social Sciences, 13(1), 54-78.
  11. Subying, C., & Yoopetch, C. (2023). A Bibliometric Review of Revenue Management in the Tourism and Hospitality Industry, 1989–2021. Sustainability, 15(20), 15089. (Scopus) Q1
  12. Yoopetch, C., Siriphan, P., & Chirapanda, S. (2022). Determinants of Customer Satisfaction Via Online Food Delivery Applications. ABAC Journal, 42(2), 70-88. (Scopus)
  13. Yoopetch, C., & Chaithanapat, P. (2021). The effect of financial attitude, financial behavior, and subjective norm on stock investment intention. Kasetsart Journal of Social Sciences, 42(3), 501-508. (Scopus)
  14. Yoopetch, C., & Chaithanapat, P. (2021). Tourist shopping of apparel products and brand loyalty. Kasetsart Journal of Social Sciences, 42(2), 269-274. (Scopus)
  15. Yoopetch, C., Nimsai, S., & Kongarchapatara, B. (2021). The Effects of Employee Learning, Knowledge, Benefits, and Satisfaction on Employee Performance and Career Growth in the Hospitality Industry. Sustainability, 13(8), 4101. (Scopus)
  16. Yoopetch, C. & Kongarchapatara, B. (2021), Sustainable livelihood and revisit intention for tea tourism destinations: An application of the theory of reasoned action, Academy of Entrepreneurship Journal, 27(3), 1-13. (Scopus)
  17. Yoopetch, C. (2021). Women empowerment, attitude toward risk-taking, and entrepreneurial intention in the hospitality industry. International Journal of Culture, Tourism and Hospitality Research, 15(1), 59-76. (Scopus)
  18. Nimsai, S., Yoopetch, C., & Lai, P. (2020). Mapping the Knowledge Base of Sustainable Supply Chain Management: A Bibliometric Literature Review. Sustainability, 12(18), 7348. (Scopus)
  19. Yoopetch, C., & Nimsai, S. (2019). Science mapping the knowledge base on sustainable tourism development, 1990–2018. Sustainability, 11(13), 3631. (Scopus)
  20. Bhatiasevia, Veera and Yoopetch, Chanin (2015), The Determinants of Intention to Use Electronic Booking among Young Users in Thailand, Journal of Hospitality and Tourism Management, Vol. 23, pp. 1-11 (SCOPUS)
  21. Wattanacharoensil, Walanchalee, and Yoopetch, Chanin (2012), Thailand’s Human Resource Competencies in Airline Service Quality: Voices from the Airline Industry, Journal of Human Resources in Hospitality & Tourism, Vol.11, Issue 4, pp. 280-302 (SCOPUS)