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CMMU Co-hosts the 5th International Conference on Business Sustainability and Innovation (ICBSI) 2026

On October 1–2, 2026, the College of Management, Mahidol University (CMMU), in collaboration with the Graduate School of Business, Universiti Sains Malaysia, co-hosted the 5th International Conference on Business Sustainability and Innovation (ICBSI) 2026 under the theme “Leading Sustainable Business in the Era of Global Transformation.” The conference was attended by Assoc. Prof. Dr. Trin Thananusak, Deputy Dean for Research, and Assoc. Prof. Dr. Nattavud Pimpa, Assistant Dean for Sustainable Development, College of Management, Mahidol University.

On this occasion, Asst. Prof. Dr. Triyuth Promsiri, Assistant Dean for Academic Affairs, Innovation, and Lifelong Learning, College of Management, Mahidol University, and Nishanunn Mangkang, CMMU Ph.D. Candidate, received the Best Paper Award at ICBSI 2026 for their research paper: “AUTHENTICITY-DRIVEN ENTREPRENEURSHIP AS A PATHWAY TO SUSTAINABLE VENTURE CREATION: A SINGLE CASE STUDY” Paper ID: ICBSI 2026: 067-060

This achievement reflects CMMU’s commitment to advancing knowledge in sustainable business and management, fostering high-quality research, and supporting faculty members, researchers, and alumni in contributing to the international academic community.
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