Page 48 - Annual Report 2011

International Conference Proceedings
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�. Kainzbauer, A., Hunt, B. (����). Learning to apply international knowledge to local contexts: problem-based
learning (PBL) in Thailand. Paper presented at the ��th UNESCO-APEID International Conference: Education
for Human Resource Development Bangkok, Thailand. October ����.
�. Ivergard, T., Hunt, B. (����). New approaches for the design of future control rooms. Paper presented at the
ICOCO ���� International Control Room Design Conference, Paris, France. October ����.
�. Punnakitikashem, P., Somsuk, N. McLean, M.W., Laosirihongthong, T. (����). Linkage between Continual
Improvement and Knowledge-Based View Theory. Paper presented at the IEEE the ��th International
Conference on Industrial Engineering and Engineering Management. Xiamen, China. October ����. SCOPUS
�. Kiatcharoenpol, T. Punnakitikashem, P., Laosirihongthong, T. (����). Adoption and Assimilation of TQM
Strategy from Parent Company to Overseas Plant in Thailand. Paper presented at the IEEE ��th International
Conference on Industrial Engineering and Engineering Management (IE & EM ����). Xiamen, China. October
���� (Indexed in Scopus, Engineering Index (EI)) SCOPUS
�. Chatpinyakoop, C. (����). Problem-based learning: An experience from a Thai management school. Paper
presented at the M/O/T International Conference ����. Vienna, Austria. December ����.
�. Punnakitikashem, P., Intarakummerd, P., Laosirihongthong, T. (����). Performance Assessment of
Technology Transfer Project: An Application of DEA Technique. Paper presented at the IEEE International
Conference on Industrial Engineering and Engineering Management, (IEEM). Macau, China. December ����.
�. Somsuk, N., Punnakitikashem, P., Laosirihongthong, T. (����). Determining Enabling Factors of University
Technology Business Incubation Program: Resource-Based View Theory. Paper presented at the IEEE
International Conference on Industrial Engineering and Engineering Management, (IEEM). Macau, China.

December ����.
�. Lowe, S., Kainzbauer, A., Tapachai, N., Hwang, K.S. (����). Comparative Sensemaking of Asian
Environments. Paper presented at the The Academy of Management ���� Conference. December ����.
�. Shannon, R., Cai, Y. (����). Comparative Analysis of Values and Shopping Patterns Among Chinese and Thai
Mall Shoppers. Paper presented at the Australian and New Zealand Marketing Annual Conference (ANZMAC)
����., Christchurch, NZ. November – December ����.
��. Cai, Y., Shannon, R. (����). Personal Values and Mall Shopping Behavior: The Mediating Role of Attitudes of
Chinese and Thai Consumers. Paper presented at the Australian and New Zealand Marketing Annual

Conference (ANZMAC) ����., Christchurch, NZ. November – December ����.
��. Cai, Y., Shannon, R. (����). The Contribution of Salient Mall Attributes to Customer Satisfaction: an
Importance-Performance Analysis Across Nations. Paper presented at the Australian and New Zealand
Marketing Annual Conference (ANZMAC) ����. Christchurch, NZ. November – December ����.
��. Jantarat, J., Laisawat, S., Shannon, R. (����). Shopping Behaviors of Fashion Innovative Thai Consumers.
Paper presented at the Australian and New Zealand Marketing Annual Conference (ANZMAC) ����.
Christchurch, NZ. November – December ����.
��. Jantarat, J., Laisawat, S., Shannon, R. (����). The effect of fashion involvement on shopping behaviors: An
exploratory study in Thailand. Paper presented at the Australian and New Zealand Marketing Annual
Conference (ANZMAC) ����. Christchurch, NZ. November – December ����.
��. Hunt, B., Kainzbauer, A. (����). Developing Learner Autonomy: Project-based learning in Thai Classrooms.
Paper presented at the Chulalongkorn University Language Institute (CULI) �th International Conference ����.
December ����.

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