Page 47 - Annual Report 2011

Article in press
�. Cai, Y., Shannon, R. Personal values and mall shopping behavior: The mediating role of attitude and
intention among Chinese and Thai consumers, Australasian Marketing Journal, **Article in press** SCOPUS

Forthcoming
�. Vathanophas, V., Suensilpong, K., & Pacharapha, T. (����). Task-related Information Sharing in Group
Support System (GSS): The Importance of Knowing Who Knows What. Accepted to be published in The
International Journal of Management and Business (IJMB).

Book / Book Chapters
�. Vathanophas, V., Chirawattanakij, S. (����). What are virtual walls to flow of knowledge in teamwork
discussions? In G. Trentin (Eds.), Technology and Knowledge Flows: The Power of Networks. Woodhead
Publishing Limited: Cambridge, UK.
�. Virasa, T. (����) University technology transfer and commercialization: the case of Mahidol University,
Thailand. In Wong, P.K. (Ed) Academic Entrepreneurship in Asia, Edward Elgar, UK. pp. ���-���
�. Organization for Economic Cooperation and Development (OECD) (����). OECD Studies on SMEs and
Entrepreneurship: Thailand, Key Issues and Policies, OECD: Paris. (This is an output of Asst. Prof. Dr.
Thanaphol Virasa’s research service contributed to OECD in ����)

National Publications
����
�. Punnakitikashem P., Chandra, U., Thammasathitdej., P., Laosirihongthong, T. (����). Study of the
Relationship between Improvement Initiatives and Operating Performance. Ladkrabang Engineering Journal,
��(�), ��-��.
�. Chompoonuch Saiphin, C., Seng-asai, T., Punnakitikashem, P. . (����). The Influence of TQM Practices on
Employees’ Attitude and Perception: Case Study of Service Organization. KMUTT R&D journal, ��(�),
���-���.
�. Rungruang, P., Tangchitnob, J.N. (����). What Matter Affective Organisational Commitment: A Case Study of
Thai State-owned Enterprise Employees. International Employment Relations Review, ��(�), ��-��.
����
�. Punnakitikashem, P., Tungkaprasert, P. (����). Utilizing Technology in Operations Strategy to Create
Competitive Advantage. Chulalongkorn Review, ��(��), �-��.
�. Punsawat, B., Cherdchoo,S. Jungate, A., Punnakitikashem,P. Tungkaprasert, P. Laosirihongthong, T.
(����). Innovative Telecare System for the Elderly. Thailand Journal of Nursing Council, �� (Special Issue),
�-��.
�. Punnakitikashem, P., Loratchavee, W., Sutamniti, W., Pornputtichai, W. (����) Healthcare Operations

Management: The Key to Competitiveness, Chulalongkorn Review, ��(��), ��-��.
�. Arunsrisangchai, A., Aungsuwatkakul, P., Yindeethum, W., Tharavanij, P. (����). Financial Ratios and Credit
Ratings of Thai Listed Companies. Thammasat Economics Journal, ��(�), ���-���.
�. Wongnitipat, S. and Gerdsri, N. (����). Supplier Evaluation and Selection: A Case Example of Motorcycle
Manufacturing Company, KMUTT R&D Journal , ��(�), pp. ��-��.
�. Chutivongse, N. and Gerdsri, N. (����). Factors Affecting Thai Organizations to Become an Innovative
Organization, Thammasat Business Journal, ��(���), pp. ��-��.

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