Page 50 - Annual Report 2011

Kongarchapatara, B., Laisawat, S. & Shannon, R. (����) Shopping Motives and Attitudes towards Retail
Attributes : A Comparative Study of Shoppers Who Prefer Enclosed Malls versus Open-aired Malls in
Thailand. Paper presented at �th Asia Pacific Retail Conference, KL, Malaysia. September ����.
Laisawat, S., Jantarat, J. & Shannon, R. (����) Comparative analysis of high/low patronage intention and
heavy/light spenders on usage of information sources. Paper presented in �th Asia Pacific Retail Conference,
Kuala Lumpur, Malaysia. September ����.
Ractham, V. & Nuttavuthisit, K. (����) Why more female executives prosper in Thailand: The
counterbalanced power of women in Thai Society. Paper presented in ���� Global business & International
Management Conference, Seattle, USA. July ����.
Pilantananont, N., Mahakuntha, R., Daoh, A.Y., Doungkamnerd, V. (����) Curriculum standard for living
together happily in diverse society. Paper presented at EARS ����, Singapore. September ����.
Kalasin, K., Dussage, P. (����) International expansion of emerging-economy firms in advanced economies:
A path-breaking-change perspective. Paper presented in ��st Annual International Conference of Strategic
Management Society., November ����.
Kainzbauer, A. (����) Manager-subordinate relationships in Thailand: Parameters of trust and trust-building.
Paper presented in ��th Australian and New Zealand Academy of Management(ANZAM). December ����.
Lowe, Kainzbauer, A., Tapachai, Hwang, Haghirian, (����) Leadership in East and West. Presented at the
“Leadership and Management in a Changing World: Lessons from Ancient East and West Philosophy”
conference, Athens, Greece. ��-�� June ����.
Kainzbauer, A. and Hunt, B. (����) Cross-cultural awareness and management of students' expectations:
reflections of foreign teachers. Presented at the International Association for Cross-Cultural Psychology
conference (IACCP), held in Istanbul, Turkey. June �� – July �, ����.

National Conference Proceedings
Kaosumpan, V., P. Kuptanarojchana, P., Chawenghong,R., T. Laosirihongthong,T., Punnakitikashem,P.
(����, January). Robotic Technology with the Medical Application. Paper presented at the National
Conference on Computer Information Technologies& UniNet Network Operation and Management Workshop
(CIT ���� & UniNOMS ����), Bangkok, Thailand. (In Thai)
Thakolsri, L., & Vathanophas Ractham, V. (����). Factors influence Users’ Satisfaction of Online Social
Network Continual Usage in Thailand Facebook pages. Paper presented at the ��th National Graduate
Research Conference, Mahidol University Salaya Campus. February ����.
Chatpinyakoop, C. (����), Learning Innovation: An example of problem-based learning with computer
simulation. Paper presented at the �rd Thaitima conference, Bangkok, Thailand, pp.���-���. June ����.
Sittichartburana, N. and Punnakitikashem, P. (����) Organizational Innovation in Restaurants: Case Study
of Lean Implementation in MK Restaurant. Paper presented at the �rd Thaitima conference, Bangkok,
Thailand, pp.��-��. June ����.
Booranagan, S. & Punnakitikashem, P. (����) Organizational Innovation: Six Sigma Strategy
Implementation in Aircraft Maintenance Process Improvement. Paper presented at the �rd Thaitima
conference, Bangkok, Thailand, pp.�-�. June ����.
Tansurat, P. & Gerdsri, N. (����) Strategic importance of technological substitution. Paper presented at the
�rd Thaitima conference, Bangkok, Thailand, pp.��-��. June ����.
Wongnitipat, S. & Gerdsri, N. (����) Supplier evaluation and selection: A case example of motorcycle
manufacturing company. Paper presented at the �rd Thaitima conference, Bangkok, Thailand, pp.��-���.
June ����.

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