RESEARCH INTERESTS
Branding and Brand Management, Integrated Marketing Communication, E-commerce and Omnichannel Marketing
Kesara Supornsinchai
Ph.D. in Management
Biography
As a Faculty Lecturer at the University of the Thai Chamber of Commerce, I seamlessly integrate academic rigor with practical marketing expertise. As a Ph.D. Candidate in Management specializing in Marketing, I design and deliver cutting-edge curricula rooted in both theory and industry best practices. My work focuses on leveraging social media analytics and strategic insights to equip students with the skills and knowledge required to excel in today's dynamic business environment.
My academic foundation includes a Master's degree in Entrepreneurship Management and a Bachelor's degree in Business Chinese, reflecting a strong multidisciplinary approach to innovation and strategic thinking. I have developed and taught courses ranging from Entrepreneurship to Strategic Management, fostering not only knowledge acquisition but also the development of visionary and analytical mindsets. My passion lies in inspiring the next generation of business leaders to embrace excellence, creativity, and lifelong learning.
Education
- Ph.D. in Management, College of Management, Mahidol University, TH (In progress)
- M.M in Entrepreneurship Management, College of Management, Mahidol University, (2013-2015)
- B.A. in Business Chinese, Assumption University, TH (2008-2012)
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