Ph. D candidate, Manjiri Kunte, participated in the Asia Academy of Management Conference and presented her paper on, “Context in Engagement Research”. The University of Texas at Dallas and the University of Sydney organized the conference on “Contextualization: The Role of Context in Theory Building and Exploring New Ideas”. This conference was held between June 20 to June 22, 2017, at Kitakyushu Convention center, Kitakyushu City, Fukuoka, Japan. Manjiri Kunte got a chance to present her paper titled, “Context in engagement research, future research directions” authored by Manjiri Kunte, and her advisor, Asst, Prof. Dr. Parisa Rungruang. The paper received an encouraging response and participants responded with appropriate questions and queries.



Abstract: Engagement at work has been a much-studied topic in the past few decades. However, during the last three decades, engagement research has been dominated majorly by quantitative studies. This study aims to point out at the significance of contextual factors in the wide and seemingly saturated research panorama of engagement. Essentially, this study should be seen as a comparison of Kahn’s (1990) grounded theory with other studies where using the limitations from previous studies, this study aims to establish a clear evidence for future research directions. This study will help managers change their perspective to engagement. To the question of saturation of engagement research, context is the answer.