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Doctor of Philosophy Program in Management

Join the best Ph.D. in Management program in Thailand

Ph.D. Student Profiles

RESEARCH INTERESTS

Strategic Management, Digital Transformation on Technology Acceptance, Decision-Making Process

Juthatip Sutticherchart

Ph.D. in Management

Biography

Juthatip Sutticherchart has been an executive in the banking industry with over 28 years of work experience in the U.S., Singapore, Hong Kong, and Thailand. With an extensive client coverage background, she is a Ph.D. candidate in Management at the College of Management, Mahidol University, focusing on understanding the factors that influence both corporate and consumer acceptance of digital banking tools. She is exploring how banks can effectively integrate new technologies to enhance their competitiveness. She aims to provide actionable insights that will help banking institutions navigate the challenges of digital transformation and improve their service delivery in an increasingly tech-driven environment.

Education

  • Ph.D. in Management, College of Management, Mahidol University, TH (In progress)
  • MBA in Finance and Management, Hawaii Pacific University, US (1993-1995)
  • Bachelor of Arts, Beijing Language and Culture University, TH and CN (2012-2015)
  • Bachelor of Business Administration, Assumption University, TH (1989-1992)

Research Publications

  1. Sutticherchart, J., & Rakthin, S. (2023). Determinants of digital wallet adoption and super app: A review and research model. Management & Marketing, 18(3), 270-289.

Work in Progress

  1. Sutticherchart, J. (n.d.). Identification of Merchant’s Intention Toward Using Digital Wallet
  2. Sutticherchart, J. (n.d.). Investigating Inhibitors and Facilitators of Digital Wallet Usage

Contact

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