An article written by CMMU Ph.D. program graduate Dr. Thuckavadee Sthienrapapayut and her advisor Prof. Dr. George Moschis has been published in the Journal of Consumer Marketing. The Journal of Consumer Marketing is an international journal published by Emerald, listed in Quartile Q1 of the Scopus citation database (Top 25%). The article, “Using gerontographics to explain consumer behaviour in later life: Evidence from a Thai study”, is part of Thuckavadee’s Ph.D. thesis, written at CMMU. The research findings have implications for marketing and business strategies, because they suggest that gerontographics segmentation may be a more useful and effective way to segment older consumers. Congratulations to Apple and Prof. George!