Page 65 - Annual Report 2024

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1. Puttipinyo, P., & Petison. P. (2023). Exploring Value-based Luxury Watch Purchasing of
Millennials. Presented in the Mystique of Luxury Brands (MLB) Conference, Ho Chi
Minh City, Vietnam, 9-10 December 2023.
2. Gerdsri, N., Suksiri, P., Somjaitaweeporn, T., & Sapsaman, T. (2023). Robotics and
Automation Roadmap: Thailand Perspective. Paper presented in the EcoDesign 2023
Conference, Nara, Japan, 29 November -1 December 2023
3. Pimpa, N. (2023) Beyond Traditional pedagogy: Inclusive Learning Approaches in Thai
Social Business Education. Paper presented in the 15th Asian Academy of Management
Internation Conference 2023, Penang, Malaysia, 7-9 December 2023.
4. Yoopetch, C. (2024). The Impact of Design and Service Quality on the Revisit Intention
of Wellness Tourism: The Mediating Effect of Tourist Satisfaction. Presented in the
International Summit on Shaping the Future through Economics, Engineering, and
Medical Integration (SEEM), Tokyo, Japan, 23-24 March 2024.
5. Virasa, T., & Sukavejworakit, K. (2024) Investigating the Concept of Sustainable
Entrepreneurship through New Venture Creation Process. Paper presented in the
Australian Center for Entrepreneurship Research Exchange Conference 2023 (ACERE
2024), Sydney, Australia, 5-9 February 2024.
6. Yoopetch, C., & Sato, S.C. (2024) The Effect of Electronic Word of Mouth, Customer
Attitude, and Service Quality on Revisit Intention of Wellness Tourism. Paper presented in
the SIBR 2024 Conference on Interdisciplinary Business and Economics Research,
Osaka, Japan, 4-6 July 2024.
7. Kainzbauer, A. (2024) A Preliminary Bibliometric Review of Cross-Cultural
Management 2019-2022. Paper presented in the AIB 2024 Conference, Seoul, Korea, 2-6
July 2024.
8. Tansuwat, P., & Gerdsri, N. (2024). Responsive Scenario-based Roadmapping: Applying
System Dynamics to Enhance Scenario based Roadmapping. Paper presented in PICMET
2024, Portland, OR, USA. 4-8 August 2024.
9. Suriyankietkaew, S. (2024) Beyond responsible business: Employment of ex-prisoners in
business? Employer Perspectives toward Sustainable Development. Paper presented in the
British Academy of Management (BAM) 2024, Nottingham, UK. 2-6 September 2024.
10. Rakthin, S., Tananusak, T., Zhu, R., Khin Khin Oo, N.C., Punnakitikashem, P. (2024).
Strategic Adaptation and Business Development: A Case Study of a Born-Global Medical
Tourism Facilitator Responding to a Crisis. Paper presented in the IISES International
Academic Conference, Lisbon, Portugal. 23-25 September 2024.

ANNUAL REPORT 2024 Page 60