Page 81 - CMMU Annual Report 2018

21. Shannon, R., & Moschis, G. (2017). Preventative Health Care Behavior Among Thai
Consumers. Paper presented in the CLSG International Conference Series 2017, Bangkok,
Thailand, 18 November 2017.
22. Chuleewatanakul, N., & Shannon, R. (2017). The Consumer Perspective on Using
Payment Services from FinTech in Thailand. Paper presented in the CLSG International
Conference Series 2017, Bangkok, Thailand, 18 November 2017.
23. Yoopetch, C., & Murano, M. (2017). Japanese Destination Marketing Organization
(DMO) website analysis from Thai visitors’ perspective. Paper presented in the CLSG
International Conference Series 2017, Bangkok, Thailand, 18 November 2017.

บทความทีไนำ฼สนอ฿นการประชุมระดับชาติ

1. Wattanakamolchai, S., Punnakitikashem, P., & Wattanakamolchai, S. (2018). Comparative
Studies of Airliners’ and Educators’ Perceptions towards Soft Skills Essential for Career
Advancement in Ground Passenger Service. Paper presented in First Aviation National
Symposium, Bangkok, Thailand, 11 June 2018.

บทความตีพิมพຏ฿นหนังสือระดับนานาชาติ

1. Shannon, R. (2017). Retailing. In Grossman, N., Kulthanan, B., Crosbie-Jones, M., &
Wegner, N. (Ed). Thailand's Sustainable Business Guide. Singapore: Didier Millet; p.
264-279.
2. Shannon, R. (2017). Thai Consumers and Sustainability: Where is the Story Going?. In
Griffin, C., & McCaughan, D. (Ed). Thailand 2020. Japan: Rakuten; p. 5-7.
3. Gerdsri, N., & Kongthon, A. (2018). Chapter 10: Bibliometrics and Social Network
Analysis Supporting the Research Development of Emerging Areas: Case Studies from
Thailand. In Daim, T., & Pilkington, A. (Ed). Innovation Discovery: Network Analysis of
Research and Invention Activity for Technology Management. Singapore: World Scientific
Publishing Company; p. 251–275.
4. Wongsurawat, W., & Shrestha V. (2018). Chapter 10: Information Technology,
Globalization, and Local Conditions: Implications for Entrepreneurs in Southeast Asia. In
Pablos, P.O. (Ed). Management Strategies and Technology Fluidity in the Asian Business
Sector. USA: IGI Global, Hershey; p. 163-176.
5. Wongsurawat, W., & Shrestha V. (2018). Designing a Sustainable Tourism Supply Chain:
A Case Study from Asia. In Qudrat-Ullah, H. (Ed). Innovative Solutions for Sustainable
Supply Chains. Springer International Publishing.

หนังสือตีพิมพຏ฿นระดับชาติ

1. ณัฐสิทธิ่༛฼กิดศรี. (2561). การวิเคราะหจัดทำแผนที่นำทางการพัฒนาเทคโนโลยีและนวัตกรรมในองคกร.
กรุง฼ทพฯ:༛ซี฼อใดยู฼คชัไน.
2. สุขสรรคຏ༛กันตะบุตร. (2561). การประยุกตปรัชญาของเศรษฐกิจพอเพียงในองคกรธุรกิจ.༛กรุง฼ทพฯ:༛

฾รงพิมพຏธรรมศาสตรຏ.༛

รายงานประจำป຃༛2561 75