Page 79 - CMMU Annual Report 2018

8. Nunarong, C., & Punnakitikashem, P. (2018). A Psychological Model of Residential
Property Purchasing Decision in Thailand. UTCC International Journal of Business and
Economics.
9. Rungruangkanokkul, T., Punnakitikashem, P., & Rakthin, S. (2018). Factors Influencing
Consumer’s Choices of Green Shop. Suthiparithat Journal, 32(103), 95-106. TCI Group1
10. Karbkaew, S., Rakthin, S., & Lumlongrut, S. (2018). Factors Influencing Organic Pet
Food Purchasing Behavior of Consumers in Bangkok Metropolis. Srinakharinwirot
Business Journal, 9(1), 1-16. TCI Group1

บทความทีไนำ฼สนอ฿นการประชุมระดับนานาชาติ

1. Suriyankietkaew, S. (2017). Leadership Factors for Corporate Sustainability in Thailand:
Employee Perspective. Paper presented in the 47th International Business Research
Conference, Osaka, Japan, 13-14 December 2017.
2. Virasa, T., & Promsiri, T. (2018). The Effect of Design Process on New Venture Idea
Development with Different External Enablers. Paper presented in the ACERE 2018
Conference, Brisbane, Australia, 6-9 February 2018.
3. Otakanon, B., & Ngmrojanavanich, N. (2018). A New Survival Paradigm for Thai Food
SMEs. Paper presented in the 2018 2nd International Symposium on Social Sciences, Arts
and Humanities (SYSSARM 2018), Krabi, Thailand, 20–22 March 2018.
4. Kongarchapatara, B., & Rodjanatara, C. (2018). Factors Affecting Adoption versus
Behavioral Intention to Use QR Code Payment Application. Paper presented in the 2018
International Conference on e-Commerce, e-Administration, e-Society, e-Education, and
e-Technology, Osaka, Japan, 1-3 April 2018.
5. Shannon, R., Yoopetch, C., & Moschis, G.P. (2018). Exploring Financial Literacy and
Saving Behaviours across Age Cohorts in Thailand: A Life Course Approach. Paper
presented in the 4th International Conference of Asian Marketing Associations, Bangkok,
Thailand, 20-22 April 2018.
6. Cotte, B., & Shannon, R. (2018). Operationalizing Big Data for Academic Research.
Paper presented in the 4th International Conference of Asian Marketing Associations,
Bangkok, Thailand, 20-22 April 2018.
7. Yoopetch, C. (2018). Determinants of young tourist satisfaction with cultural and heritage
tourism. Paper presented in the 2nd Asian Symposium on Tourism for Development,
Hiroshima, Japan, 29-30 April 2018.
8. Rakthin, S. (2018). Deconstruction of Absorptive Capacity and its Applications. Paper
presented in the IISES 38th International Academic Conference, Prague, Czech, 11-14
June 2018.
9. Promsiri, T., & Virasa, T. (2018). The roles of innovation broker in managing interface
between global connections and local translation. Paper presented in the 17th
International Schumpeter Society Conference, Seoul, Korea, 2-4 July 2018.

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