Page 9 - Annual Report 2014

The College of Management Mahidol University (CMMU) 2014 annual report summarized the
operations and outcomes under the strategic plan 2014-2017 endorsed by the Board of Directors in
April, 2013. This strategic plan was used as an operational framework with guidelines for organizational
development to reach the stated vision, thus leading to the international accreditation. Under this
strategic plan, CMMU introduced and delegated a policy to those involved to implement and develop
an action plan for the fiscal year of 2014.
In this year, 1,624 students had been studying at CMMU: 624 were admitted, and 532 graduated.
The admitted students were classified in the following programs: 1) Ph.D. in Management (International
Program) – 10 students; 2) Master in Management (Thai Program) – 412 students; and 3) Master in
Management (International Program) – 202 students.
CMMU has forged an academic alliance with leading partner universities, both nationally and
internationally. Nationally, CMMU cooperated closely with the Faculty of Medical Technology, Mahidol
University in offering a fast track of Bachelor in Science and Master in Management (four years plus one
year program). Internationally, CMMU and University of Toulouse Graduate School of Management,
Toulouse University (Institut d’Administration des Entreprises – IAE, Toulouse) joined hands in offering a
double degree program in which General Management is run by CMMU and International Management
by IAE Toulouse. These two programs take students 18 months for completion. Once completed,
students will receive one degree from Mahidol University and the other from Toulouse University.
In respect of research excellence, CMMU improved the support process for quality research
outputs and research grants provided by internal and external sources, thereby creating a greater
impact on the Thai economy and society in general. In this year, CMMU faculty members were granted
research funds from external sources for five projects as follows:

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1. The Royal Golden Jubilee Ph.D. Program: Ph.D. Advisor Funds (3 grants)

2. The Research Project for Book Publication: Sufficiency Economy Philosophy Book

3. The SEAMEO-Australia Education Links Award 2013

CMMU supported faculty members to present their 31 research findings at international
conferences. Out of 31 research articles presented, 22 were internationally published and disseminated,
and 14 appeared in journals indexed in the SCImago Journal Rank (SJR) database.
Aside from instruction and research, CMMU is dedicated to providing academic services to
society. In this year alone, CMMU held 38 training programs: 3 for the public sectors and 35 for the
private sectors with a total of 1,780 participants. Moreover, CMMU held two training programs in
collaboration with two international institutions as follows:

1. Thai-Japanese Middle Management Program; co-organized by CMMU and CICOM Brains
Co., Ltd. Through this cooperation, the program has already been offered to 18 batches.

2. Strategy & Innovation for Businesses in Asia (SIBA III) Program; co-organized by
CMMU and MIT Sloan School of Management, USA. The third batch of participants
completed this program in this year.

In addition, CMMU organized the Management Development Program (MDP) for senior
executives of leading organizations. Top executives from Mitr Phol Group participated in the second
batch of the program. CMMU also ran the program of Business Case & Financial Feasibility for the top
management of Airports of Thailand Public Co., Ltd.