Page 60 - Annual Report 2014

23. Rakthin, S. (2014). The moderating role of individuals’ cultural difference on supervisor’s
rating of employee’s task performance, helping, voice, and counterproductive behavior. Paper
presented at the Academy of World Business Marketing and Management Development (AWBMAMD)
Conference, Dubai, UAE. 11-14 August 2014

24. Hunt, B. & Ivergard, T. (2014). Service, Customers and Employees: Managing a Symbiosis
towards Excellence in Service Delivery. Paper presented at the 4th Annual Conference on Management
and Social Sciences (ACMASS), Singapore. 15-17 August 2014

25. Raungpaka, V. & Ritbumroong, T. (2014). A survey of social media use by travelers visiting
Thailand. Paper presented at the 7th Asia-Pacific Business Research Conference, Singapore. 25-26
August 2014

26. Chaisuriyathavikun, N. & Punnakitikashem, P. (2014). Key factors Influencing Purchasing
Behavior in Gold Ornament. Paper presented at the 7th Asia-Pacific Business Research Conference,
Singapore. 25-26 August 2014

27. He, X.D., Kouwenberg, R. & Zhou, X.Y. (2014). Rank Dependent Utility and Risk Taking
in Complete Markets. Paper presented at the 68th European Meeting of the Econometric Society,
Toulouse, France. 25-29 August 2014

28. Leelapanyalert, K. & Shafiq, M. (2014). User-generated content: An exploratory study
of popular brand posts on retail facebook fan pages. Paper presented at the 7th Oxford Asia Retail
60 Conference, Singapore. 24-26 September 2014

29. Shannon, R. (2014). Exploring the Usage of Private Label Brands among Street
Vendors in Bangkok. Paper presented at the 7th Oxford Asia Retail Conference, Singapore. 24-26 September
2014

30. Shannon, R. & Kongarchapatara, B. (2014). Behavioral Change of Loyalty Program
Members: An Investigation of Customers’ Purchases When Ones Move from Lower to Upper Tier. Paper
presented at the 7th Oxford Asia Retail Conference, Singapore. 24-26 September 2014

31. Thamsatitdej, P. & Intarakumnerd, P. (2014). The role of educational mechanism in driving

creative economy: lesson learnt from UK for Thailand. Paper presented at the ASIALICS 2014, Daegu,
South Korea. 24-27 September 2014

บทความที่นำาเสนอในการประชุมระดับชาติ

1. Sukasiriwat, N. & Gerdsri, N. (2014). Challenges and Limitations of Driving Innovation
in Thai SMEs. Paper presented at the 2nd ASEAN Plus Three Graduate Research Congress (AGRC),
Bangkok, Thailand 5-7 February 2014

2. Guntapong, S. & Kalasin, K. (2014). Key Success Factor of Strategic Alliance in
Creating Share Value. Paper presented at the 6th THAITIMA 2014, Bangkok, Thailand 5-6 June 2014,
proceeding pp.119-126