Page 58 - Annual Report 2014

3. Siraprapasiri, V. & Jantarakolica, T. (2014). Market Makers in Agricultural Futures Exchange
of Thailand (AFET): A Simulated Study, RMUTT Global Business and Economics Review, 9(1).

บทความที่นำาเสนอในการประชุมระดับนานาชาติ

1. Thanasrivanitchai, J. & Shannon, R. (2013). What are the factors that can explain the
resistance of aging consumers to use technological innovative products and services?. Paper
presented at the CLSG International Conference 2013, Bangkok, Thailand. 12-14 November 2013

2. Milidantri, J. & Shannon, R. (2013). Getting the click: A qualitative analysis of factors affecting
the acceptance of click-able mobile display advertisements. Paper presented at the CLSG International
Conference 2013, Bangkok, Thailand. 12-14 November 2013

3. Sahachairungrueng, O., & Shannon, R. (2013). Factors affecting Thai people’s

attitudes towards downloading digital music both legally and illegally. Paper presented at the CLSG
International Conference 2013, Bangkok, Thailand. 12-14 November 2013

4. Yoopetch, C. & Shannon, R. (2013). Exploratory research on gender differences in shopping
behaviors, shopping satisfaction and tourist loyalty intentions among international tourists in the floating
market: The case study of the Amphawa Floating Market. Paper presented at the CLSG International
Conference 2013, Bangkok, Thailand. 12-14 November 2013

5. Jantarat, J. & Shannon, R. (2013). The moderating role of point-of purchase sales promotion
58 on the shopping satisfaction of fashion apparel shoppers. Paper presented at the CLSG International
Conference 2013, Bangkok, Thailand. 12-14 November 2013

6. Denpisal, P. & Shannon, R. (2013). The adoption of online shopping among Thais: The case

of fashion and apparel. Paper presented at the CLSG International Conference 2013, Bangkok, Thailand.
12-14 November 2013

7. Kainzbauer, A. & Dickie, C. (2013). Thinking with your hands: Analogically-based methods
in Thai management classrooms. Paper presented at the ANZAM 2013, Hobart, Australia. 4-6 December
2013

8. Virasa, T. (2014). Factors affecting likelihood of micro family business succession with high
post-transition performance. Paper presented at the 2014 ACERE conference, Sydney, Australia. 4-7
February 2014

9. Dimmock, S. G., Kouwenberg, R. & Wakker, P. P. (2014). Ambiguity attitudes in a large
representative sample. Paper presented at the 6th International Conference on Mathematical &

Statistical Methods for Actuarial Sciences and Finance, Vietri Sul Mare, Italy. 22-24 April 2014

10. Punnakitikashem, P. (2014). The impact of Lean Practices and Organizational Resource on
Operational Management in Hospitals. Paper presented at the 2014 POMS Annual Conference, Atlanta,
USA. 9-12 May 2014