Page 78 - CMMU Annual Report 2022

2. Roenjun, J., Speece, M., & Tiangsoongnern, L. (2021). Spirituality and ethical treatment of
customers and employees by devout Thai women small business owners. Business Ethics,
Environment and Responsibility, 30(4), 818-831. (SCOPUS)
3. Thananusaka, T., Zhub, R., & Punnakitikashem, P. (2022). Bouncing from the Covid-19
Pandemic: Response of an Online Medical Tourism Facilitator Platform. Procedia Computer
Science, 204(2022), 278-282. (SCOPUS)

บทความตีพิมพຏ฿นวารสารระดับชาติ

1. Khin Khin Oo, N.C., Rakthin, S., & Punnakitikashem, P. (2021). A Study of Factors
Influencing Online Purchase Intention towards a Popular Online Apparel Retailer in
Thailand. UTCC International Journal of Business and Economics, 13(3), 97-108. (TCI
Group 2)
2. Thanasrivanitchai, J., Shannon, R., Moschis, G.P. & Boonsiritomachai, W. (2021). Using
Control Theory to Explain Differences in Internet Usage: An empirical study of Thai
consumers in Bangkok. Kasetsart Applied Business Journal, 15(22), 41-72.
3. Chareanporn, T., Rodbundith, T.S., & Yoopetch, C. (2021). The Innovative Patient Service
Design Development: A Case Study in the Premium Healthcare Business in Chiangrai,
Thailand. UTCC International Journal of Business and Economics, 13(3), 43-85. (TCI
Group 2)
4. Chareanporn, T., Yoopetch, C., Jongsureyapart, C., Junkrachang, P., & Vinitkhatkumnuen, E.
(2021). The Development of Customer Journey on Patient Service Design: A Case Study in
Healthcare Business in Thailand. UTCC International Journal of Business and Economics,
13(2), 77-96. (TCI Group 2)
5. Panitchaisak, I., Inkanuwat, A., & Otakanon, B. (2022). Attitudes of Healthcare
Professionals Towards Consumption Anti-Aging Food in Thailand. Chonburi Hospital
Journal, 47(1), 5-14. (TCI Group 1)

บทความทีไนำ฼สนอ฿นการประชุมระดับนานาชาติ༛

1. Gerdsri, N., & Teekasap, P. (2021). Identifying the Potential for Circular Economy
Development from the Perspectives of Developing Economies: Using Patent and
Bibliometric. Paper presented at The EcoDesign 2021, Tokyo, Japan (Virtual), 1-3
December 2021.
2. Nguyen, U.-P., & Hallinger, P. (2021). Experimental Research: Simulations and Serious
Games for Sustainability. Paper presented at The 52nd International Simulation and Gaming
Association Conference, 6-10 September 2021.

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