Page 20 - Annual Report 2008

Research and Publications

การวิจัยและสิ่งพิมพ์

Kantabutra, Sooksan and Avery, G.C., (2008) Sustainable Enterprise? A Thai Healthcare Service Provider,
presented at the European Applied Business Research Conference, June 18-20, Rothenburg, Germany.
(refereed)

Kainzbauer, Astrid, Kantamara, Pornkasem and Schmoekel, S. “Sanuk” vs. “Leistung”: An Analysis of
Thai-German Differences in Management Styles. Paper presented at the Australian and New Zealand
Academy of Management (ANZAM), December 4-7, 2007, Sydney, Australia.

Mandhachitara, R. and Shannon, Randall (2007). Stand By Me: A Preliminary Report of Same-product Retail
Clustering: A Location Paradigm in an Asian Mega City. Keynote talk and paper presented at Oxford’s 4th
conference on Retailing in the Asia Pacific.

Petison, Phallapa (2008), Bridging the Cultural Gap between Thai and Japanese Expatriates: A Case of
Japanese Expatriate Developing Local Suppliers in the Thai Automobile Industry, POM Tokyo 2008, Tokyo,
Japan, August 5-8, 2008.

Petison, Phallapa (2008), A Comparison between Developed and Developing Countries’ Implementation of
CSR: A Case Study of SIFE projects, 7th International Conference on Corporate Social Responsibility, Durham,
UK, September 3-5, 2008.

Tocquer, Gerard. (2008), Service Innovation in Hong Kong: A Case Study of Mondex and Octopus., The 3rd
European Conferecne on the Management of Technology", organized by CERAM Business School, Sophia
Antipolis, Nice, France, 17-19 September 2008.

Virasa, Thanaphol. (2008) "University Technology Transfer and Commercialization in the Emergence of an
Innovation-driven economy: The Case of Mahidol University, Thailand"., The 3rd European Conferecne on the
Management of Technology", organized by CERAM Business School, Sophia Antipolis, Nice, France, 17-19
September 2008.

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