Page 81 - Annual Report 2023

RESEARCH PUBLICATIONS75
APPENDIX A

บทความตีพิมพຏ฿นหนังสือระดับนานาชาติ

1. Moschis, G.P. (2022). Overview. In: Marketing to the Aging Population. Management for
Professionals. Springer, Cham; p.1-18.
2. Moschis, G.P. (2022). Understanding the Needs of Older Consumers. In: Marketing to the
Aging Population. Management for Professionals. Springer, Cham; p.19-42.
3. Moschis, G.P. (2022). Overview of Older Consumer Behavior. In: Marketing to the Aging
Population. Management for Professionals. Springer, Cham; p. 43-67.
4. Moschis, G.P. (2022). Effectual Marketing Strategies and Tactics. In: Marketing to the
Aging Population. Management for Professionals. Springer, Cham; p. 69 - 87.
5. Moschis, G.P. (2022). Marketing Food and Beverage Products. In: Marketing to the Aging
Population. Management for Professionals. Springer, Cham; p. 89 - 104.
6. Moschis, G.P. (2022). Marketing Apparel and Footwear. In: Marketing to the Aging
Population. Management for Professionals. Springer, Cham; p. 105 - 121.
7. Moschis, G.P. (2022). Marketing Housing. In: Marketing to the Aging Population.
Management for Professionals. Springer, Cham; p. 123 - 147.
8. Moschis, G.P. (2022). Marketing Pharmaceutical and Personal Care Products. In:
Marketing to the Aging Population. Management for Professionals. Springer, Cham; p. 149
- 170.
9. Moschis, G.P. (2022). Marketing Healthcare. In: Marketing to the Aging Population.
Management for Professionals. Springer, Cham; p. 171 – 199
10. Moschis, G.P. (2022). Marketing Long-Term Care. In: Marketing to the Aging Population.
Management for Professionals. Springer, Cham; p. 201 - 220.
11. Moschis, G.P. (2022). Marketing Financial Services. In: Marketing to the Aging
Population. Management for Professionals. Springer, Cham; p. 221 - 247.
12. Moschis, G.P. (2022). Marketing Insurance. In: Marketing to the Aging Population.
Management for Professionals. Springer, Cham; p. 249 - 266.
13. Moschis, G.P. (2022). Marketing Travel & Leisure Services. In: Marketing to the Aging
Population. Management for Professionals. Springer, Cham; p. 267 - 293.
14. Moschis, G.P. (2022). Seeking Profits by Enhancing Older Consumer Well-Being. In:
Marketing to the Aging Population. Management for Professionals. Springer, Cham; p. 295
- 318.
15. Moschis, G.P. (2022). Looking Ahead. In: Marketing to the Aging Population. Management
for Professionals. Springer, Cham; p. 319 - 337.
16. Moschis, G.P. (2022). Preface and Acknowledgments. In: Marketing to the Aging
Population. Management for Professionals. Springer, Cham; p. v - vi.
17. Hallinger, P., & Kovačević, J. (2022). Applying bibliometric review methods in education:

rationale, definitions, analytical techniques, and illustrations. In R. Tierney, F. Rizvi, & K.
Ercikan (Eds), International Encyclopedia of Education: Fourth Edition. United Kingdom:
ELSEVIER; p. 546 - 556.
18. Kulophas, D., & Hallinger, P. (2022). Successful school principalship in Thailand: a
literature review. In R. Tierney, F. Rizvi, & K. Ercikan (Eds), International Encyclopedia of
Education: Fourth Edition. United Kingdom: ELSEVIER; p. 490 - 500
19. Wongsurawat, W. (2023). Economic Development Parables: From Siam to Thailand.
Abingdon, Oxon: Routledge; p. 1 – 122.

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