Page 25 - Annual Report 2023

FULL-TIME FACUALTY19
CHAPTER 1

ผู้ช่วยศาสตราจารย์

Boonying Burim Otakanon, Ph.D. Kittichai Phallapa Petison, Ph.D.
Kongarchapatara, Ph.D. Assista t P o esso Rajchamaha, Ph.D. Assista t P o esso
Assista t P o esso Ne Ha pshi e Colle e, Southe Assista t P o esso Asia I stitute o Te h olo (AIT),
Mahidol U i e sit , Thaila d Ne Ha pshi e U i e sit , USA Chulalo ko U i e sit , Thaila d Thaila d
Specializations Specialization Specializations Specializations
etail a keti , etail a al ti a d Ma keti Te h olo Adoptio o I o ati e Lo alizatio st ate ies, St ate i
st ate , usto e lo alt , a d E t ep e eu ship, I o ati e a a e e t, St ate i a keti
li eti e alue Busi ess Model I o atio a d a a e e t, ualitati e esea h
Pla i , E t ep e eu ial Fi a e
Edu atio , Busi ess aluatio

Piyapas Tharavanij, Sirisuhk Rakthin, Ph.D. Simon Zaby, Ph.D. Suparak
Ph.D., CFA, FRM Assista t P o esso Assista t P o esso Suriyankietkaew, Ph.D.s
Assista t P o esso Mi hi a State U i e sit , USA U i e sit o Basel, S itze la d Assista t P o esso
Mo ash U i e sit , Aust alia Specializations Specialization Ma ua ie U i e sit , Aust alia a d
Specializations Ma keti St ate , I te atio al Fi a e Mahidol U i e sit , Thaila d
I est e t A al sis, I te atio al Busi ess Ma a e e t, Specializations
Fi a e, isk Ma a e e t, K o led e T a s e a d Leade ship, Sustai a le Leade ship,
E o o et i s Ma a e e t, St ate i Sustai a ilit St ate , Sustai a le
Ma a e e t, a d Co po ate De elop e t, Busi ess Ethi s &
St ate So ial espo si ilit , St ate i
Ma a e e t, esilie e a d
O a izatio Beha io s
อาจารย

Suthep Nimsai, Ph.D. Thanaphol Virasa, Ph.D. Trin Thananusak, Ph.D. Triyuth Promsiri, Ph.D.
Assista t P o esso Assista t P o esso Assista t P o esso Mahidol U i e sit , Thaila d
U i e sit o eadi , UK Asia I stitute o Te h olo (AIT), U i e sit o Ca id e, UK Specializations
Specializations Thaila d Specializations E t ep e eu ship a d
E t ep e eu ial E o o i s, Specializations St ate i Ma a e e t, I o atio I o atio , P odu t De elop-
St ate i Ma a e e t a d E t ep e eu ship a d i o atio a d Cha e, O a izatio al e t, Oppo tu it e o itio ,
I o atio , Suppl Chai A al sis a a e e t, Pu li poli o ide tities a d i a es, Multiple Desi Thi ki a d St ate i
a d Lo isti s I o atio s, esea h a d te h olo statuses, alue a d justi i atio , Fo esi ht
Ci ula E o o a d a a e e t, I stitutio s, Chi ese usi esses,
Sustai a ilit Ma a e e t, a d i o atio s ste Ope A ess a d S hola l
I te atio al Busi ess a d o u i atio s, S all usi ess
Ma keti , A i-Food Ma keti a d a il usi ess a a e e t Annual Report 2023 | 19