Page 84 - Annual Report 2019

20. Rakthin, S., Pisitsupakarn, N., & Aksaravut, K. (2019). Factor Influencing Employee
Engagement in Thai SMEs. Paper presented at the IISES International Academic Conference,
Paris, France, 10-13 September 2019.
21. Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery

Shopping in Thailand. Paper presented at the 9 th international conference on Advances in
Socia Science Manageme a Huma Behavior Ba Thaila Septembe
2019.

22. Thananusak, T. (2019). The Sustainable Business Movement: The Case of B Corp
Certification in Thailand. Paper presented at the 2019 Global B Crop Academic Community

Roundtable, Los Ageles, USA, 16 September 2019.
23. Utchawong, A., & Petison, P. (2019). Product placement in Sit-com: Evidence from eye
tracking. Paper presented at the IASTEM- 682ND International Conference on Economic and
Business Management, Istanbuk, Turkey, 20-21 September 2019.

บทความตีพิมพຏ฿นหนังสือระดับนานาชาติ

1. Stettler, J., Rosenberg Taufer, B., Huck, L., Hoppler, A.A., Schwarz, J., Yoopetch, C., &
Huilla J Chapte A Conceptua Frame Commercia Hospita Perce
Tourists Thaila a Switzerland T Ohnmac J Pris J Stettle (Eds
Advances in Culture, Tourism and Hospitality Research Vol.15 Emera Publis

Limited; p. 123-138.
2. Gerdsri, N. (2018). An analytical approach to building a Technology Development Envelope
(TDE) for roadmapping of emerging technologies. In T.U. Daim, T. Oliver, & R. Phaal (Eds),

Technology Roadmapping. Singapore: World Scientific Publishing Company; p. 586-608.
3. Manotungvorapun, N., & Gerdsri, N. (2018). An Analytical Approach to Assess the Matching
Quality of Academic Partners for Open Innovation in the Form of University-Industry
Collabora M Tynnhamma (E New Waves in Innovation Management Research

(ISPIM Insights). USA: Vernon Press; p. 37-54.
4. Petison, P. (2018). Amphawa Chaipattananurak: Comminity Conservation and Development
with a Sufficiency Mindset. In S. Kantabutra (Ed), Sufficiency Economy Living Cases.
Thailand: Joyboy Advertising Company; p. 73-81.

5. Hallinger, P. (2018). Chapter22 Thailand's Challenge of Systemic Education Reform: Where
Are the Leaders with the "Right Stuff"?. In M. Rupert, & S. Lorraine Pe (Eds), Education in
the Asia-Pacific Region. Switzerland: Springer Nature; p. 555-577.

78 CMMU༛ANNUAL༛REPORT