Page 52 - Annual Report 2017

13. Ansari, S. & Thananusak, T. (2017). Managing Status Conflicts: A Case Study of a University Press. Paper
presented in the 2017 SMS Annual Conference, Houston, Texas, United States of America, 28-31 October
2017.
บทความที่นำเสนอในการประชุมระดับชาติ

1. Apinantasap, W. & Gerdsri, N. (2017). Technology Acceptance of Digital Bag Tags for Airline Passengers. Paper
presented in Thaitima the 9th Annual Conference on Technology and Innovation Management, Bangkok,
Thailand, 29-30 June 2017.
2. Kanokworapan, N., Borirakphusit, S. & Punnakitikashem, P. (2017). Information System in Operations:
Starbucks. Paper presented in Thaitima the 9th Annual Conference on Technology and Innovation
Management, Bangkok, Thailand, 29-30 June 2017.
3. Srisakunwan, S. & Petison, P. (2017). A Study of the Pre-implementation Process Management for RFID
Technology in Healthcare: A Conceptual Paper. Paper presented in Thaitima the 9th Annual Conference on
Technology and Innovation Management, Bangkok, Thailand, 29-30 June 2017.
4. Sukumalpongkul, O. & Punnakitikashem, P. (2017). Technology Management in Operation: Lean construction
with Building Information Model (BIM) Paper presented in Thaitima the 9th Annual Conference on Technology
and Innovation Management, Bangkok, Thailand, 29-30 June 2017.
5. Sungkharachat, K., Wipatapun, R. & Punnakitikashem, P. (2017). Operations Strategy: Case Example of
Differentiation Strategy in Airline Business. Paper presented in Thaitima the 9th Annual Conference on
Technology and Innovation Management, Bangkok, Thailand, 29-30 June 2017.
6. Weeraphong, S., Savetpanuvong, P., Thamsatitdej, P. & Gerdsri, N. (2017). Factor Hindering Financial
Institutions when Reforming IT Units to become Innovative Organizations: A Case Study. Paper presented in
Thaitima the 9th Annual Conference on Technology and Innovation Management, Bangkok, Thailand, 29-30
June 2017.

บทความตีพ�มพในหนังสือ

1. De Maeyer, P., Estelami, H. & Estelami, M. (2017). Drivers of Prices for Extended Product Warranties: An
Extended Abstract. In Stieler, M. (Ed). Creating Marketing Magic and Innovative Future Marketing Trend.
Springer.
2. Tharavanij, P. (2017) Technical trading and market efficiency in Asian equity markets. In Munir, Q. & Sook
Ching Kok, S. (Eds). Information Efficiency and Anomalies in Asian Equity Markets: Theories and Evidence.
Routledge.

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