Page 27 - Annual Report 2009

21. Vathanophas, V. & Chirawattanakij. S. (2009, July) Applying BA to improve knowledge flow between
organization levels in teamwork discussions. Presented at Pacific Asia Conference on Information Systems
(PACIS2009), Hyderabad, India.

การประชุมระดับชาติ (National Conferences)
1. Charuphatthanakul, K., Tungkaprasert, P., Punnakittikashem, P. & Laosirihongthong, T. (2009). Diffusion
of technology: enabling factors from trust theory perspective. Proceedings of the ThaiTIMA 1st Annual
Conference, 113-119. [in Thai]

2. Chawengwongwan, N. & Petison, P. (2009). Trust of online shopper in Bangkok. Proceedings of the
ThaiTIMA 1st Annual Conference, 120-127. [in Thai]
3. Choumwong, S. & Gerdsri, N. (2009). A case example of slider fabrication for hard disk drive (hdd)
manufacturing. Proceeding of the ThaiTIMA 1st Annual Conference, 262-268. [in Thai]

4. Chuviratana, K. & Gerdsri, N. (2009). Creating work environment for innovative organizations, Proceedings
of the ThaiTIMA 1st Annual Conference, 323-329. [in Thai]
5. Gerdsri, N. & Sangchanchai, C. (2009). Determination of mechanisms to support technology transfer
between organizations at the different level of technology capabilities, Proceedings of theThaiTIMA 1st
Annual Conference, 11-19. [in Thai]

6. Gerdsri, N., & Virasa, T. (2009).Technology and innovation capability assessment tool and its application
to thai automotive parts makers, Proceedings of the ThaiTIMA 1st Annual Conference,253-261. [in Thai]
7. Phumkhosan, R., Pandum, P., Punnakittikashem, P. & Laosirihongthong, T. (2009). Technology transfer
between university and industry: a case study from hard disk drive inspector and sorter machine development

project. Proceedings of the ThaiTIMA 1st Annual Conference, 27-32. [in Thai]
8. Punnakitikashem, P., Gerdsri, N., Chuviratana, K. & Apiwattanapong, C. (2009). R&D Management in
biomedical engineering industry: a case study of European Union. Proceedings of the ThaiTIMA 1st Annual
Conference, 71-77. [in Thai]

9. Rujanukulchai C., Posai, R., Punnakitikashem. P. & Laosirihongthong, T. (2009). An analysis of research
papers in the national operations research conference: past, present, and future. Presented at the Industrial
Engineering Network Conference 2009 Conference, Khon Kaen, Thailand.
10. Suebsin, C.,& Gerdsri, N. (2009). Key factors driving the success of technology adoption: case examples
of erp adoption. Proceedings of the ThaiTIMA 1st Annual Conference, 55-62.**Remarks: This paper also

presented in Portland International Conference on Management of Engineering and Technology (PICMET)
2009, Oregon, USA, Aug 2-6 2009 (Indexed in SCOPUS)
11. Tongmee, P. & Punnakittikashem, P. (2009), Research publications in service operation: an extended
review in asian context. Proceedings of the ThaiTIMA 1st Annual Conference, 421-427.

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