Sirisuhk Rakthin, Ph.D.

Assistant Professor

Research Area: Strategy and Innovation
Specializations: Marketing Strategy, International Business Management, Knowledge Transfer and Management, Strategic Management, and Corporate Strategy

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Contact

Tel: 662 206 2000 ext. 2120
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Dr. Sirisuhk Rakthin has been an adjunct lecturer at CMMU since 2002 and currently joined CMMU as a full-time lecturer. She earned her first bachelor degree in Electrical Engineering from Kasetsart University and her second degree in Laws from Sukhothai Thammathirat Open University. She received an MBA in Strategic Management and Consulting from MIT Sloan School of Management. Additionally, she completed an M.S. in Business Research and received a Ph.D. in Marketing from Michigan State University, U.S.A.

Prior to joining CMMU, Dr. Sirisuhk worked for over 15 years in international marketing, laws, and strategic planning in telecom industry. Her broad experience as a senior management in developing and managing large-scale telecom projects including international operations and investments provides her with the perfect opportunity to contribute to her teaching and research in both marketing and strategic management areas. Dr. Sirisuhk's research interests include marketing strategy, knowledge transfer and management, international business management and cultural intelligence, innovation and entrepreneurship, and new product development process.
    1. Chaithanapat, Pornthip, Prattana Punnakitikashem, Nay Chi Khin Khin Oo, and Sirisuhk Rakthin (2022), “Relationships among Knowledge-Oriented Leadership, Customer Knowledge Management, Innovation Quality and Firm Performance in SMEs,” Journal of Innovation and Knowledge, 7 (1).
    2. https://doi.org/10.1016/j.jik.2022.100162
    3. Rakthin, Sirisuhk, Prattana Punnakitikashem, Nattawat Pisitsupakarn, and Karuna Aksaravut (2021), “Factors Influencing Employee Engagement: Evidence from Thai SMEs,” Kasetsart Journal of Social Sciences, 42 (3), 482–488. https://doi.org/10.34044/j.kjss.2021.42.3.05
    4. Rakthin, Sirisuhk , Prattana Punnakitikashem, Nattawat Pisitsupakarn, and Karuna Aksaravut (2021), “Factors Influencing Employee Engagement: Evidence from Thai SMEs,” Kasetsart Journal of Social Sciences, forthcoming.
    5. Chaithanapat, Pornthip, and Sirisuhk Rakthin (2020), “Customer Knowledge Management in SMEs: Review and Research Agenda,” Knowledge Process Management, 28 (1), 71-89. https://doi.org/10.1002/kpm.1653
    6. Uawongchai, Pimrachit, Sirisuhk Rakthin , and Syamol Lumlongrut (2020), “Factors Influencing Viewers’ Satisfaction and Word of Mouth when Watching Thairath TV News Programs,” Executive Journal, 40 (1), 44-65.
    7. Punnakitikashem, Prattana, Atthapong Maimun, and Sirisuhk Rakthin (2019), “Supportive Factors of Job and Life Satisfaction: Empirical Evidence from Disclosed Lesbian, Gay, and Bisexual (LGB) Workforce in Thailand,” Journal of Management & Organization, 25 (5), 711-730. https://doi.org/10.1017/jmo.2017.32.
    8. Rungruangkanokkul, Tharusida, Prattana Punnakitikashem, and Sirisuhk Rakthin (2018), “Factors Influencing Consumer’s Choices of Green Shop,” Suthiparithat Journal, 32 (103), 95-106.
    9. Karbkaew, Sukhumal, Sirisuhk Rakthin, and Syamol Lumlongrut (2018), “Factors Influencing Organic Pet Food Purchasing Behavior of Consumers in Bangkok Metropolis,” Srinakharinwirot Business Journal, 9 (1), 1-15.
    10. Nateprapit, Siripong, Sirisuhk Rakthin, Voraphan Raungpaka, and Prattana Punnakitikashem (2017),“Services Industry Associated with Regenerative Medicine in Ophthalmology,” Modern Management Journal, 15 (2). 67-76.
    11. Thananusak, Trin, Sirisuhk Rakthin, Thiti Tavewatanaphan, Prattana Punnakitikashem (2017), “Factors Affecting the Intention to Buy Electric Vehicles: Empirical Evidence from Thailand,” International Journal of Electric and Hybrid Vehicles, 9 (4), 361-381.
    12. Lertsomporn, Nisarat, Prattana Punnakitikashem, Sirisuhk Rakthin, and Voraphan Ruangpaka (2017), “The Study of Market Analysis and Assessment in Regenerative Medicine for Treatment for Knee Joint Disease with Stem Cells,” Suthiparithat Journal, 31 (97), 34-46.
    13. Rakthin Sirisuhk, Roger J. Calantone and Joyce Feng Wang (2016), “Managing Market Intelligence: The Comparative Role of Absorptive Capacity and Market Orientation” Journal of Business Research, 69 (12), 5569-5577.
    14. Benjamapornkul, Rungarun, Sirisuhk Rakthin, and Prattana Punnakitikashem (2016), “The Impact of Visual Merchandising Management on Customer Attraction in Retail Stores,” UTCC International Journal of Business and Economics, 8 (1), 133–149.
    15. Rakthin Sirisuhk (2015), “Moderating Role of Individual Cultural Differences on Supervisory Rating of Employee Performance and Behavior,” Kasetsart Journal: Social Sciences, 36 (3), 607–617.
    16. Rakthin, Sirisuhk (2015), “Assessing Knowledge Transfer in a Thai Multinational Corporation,” Global Business and Organizational Excellence Journal, 34 (6), 31–40.

Contact

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
  • 662 206 2000
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
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