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College of Management Mahidol University (CMMU) - Management Research

INTERNATIONAL PROGRAM

Master Degree Program

The International Program at CMMU aims to develop organizational leaders with up-to-date knowledge and skills in management to deal with dynamic global changes through a combination of relevant research and practical learning.

MANAGEMENT RESEARCH (MR)

Research is a valuable, yet often underdeveloped and overlooked skill in the business world. From being able to analyze data and uncover insights to being able to present the findings in ways easily understood by others.

WHO SHOULD TAKE THIS SPECIALIZATION?

People in business are increasingly expected to have data analysis skills, but this program will take you far beyond the pack. Those working with data analysis and giving presentations, market researchers, brand managers, consultants, or those who want a head start moving into their Ph.D. study.

CAREER OPPORTUNITY

Marketing, brand management, market research, advertising, consulting – all value and benefit from research skills.

  • Curriculum Structure

    Plan A
    Thesis Plan
    1. Pre-Courses None Credit
    2. Required Courses 21 Credits
    3. Elective Courses 9 Credits
    4. Thesis 15 Credits
    5. Thematic Paper -
    Total Credit 45 Credits
    Required Courses (21 Credits)
    • Strategic Marketing Management
    • Financial Management
    • Asian Economy in the Global Context
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies
    • Strategic Management
    • Business and Management Research

    Elective Courses (9 Credits)

    • Directed Reading
    • Research Design in Management Studies
    • Seminar in Academic Writing and Publication
    • Quantitative Research Methods in Management I
    • Quantitative Research Methods in Management II
    • Quantitative Research Methods in Management III

    Thesis Plan (Total 15 Credits)

    Note: The master's courses are taught during weekday evenings or weekends.

  • Course Description

    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force

      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management

      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions

      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change

      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection

      Business and Management Research (Thesis Plan only)

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels
    • Research Design in Management Studies

      Research design; Types of research design; Causation and logical arguments; Samples, sampling and study cases; Comparative claims and comparator group designs; Designs including time; Treatments and controlled interventions; Qualitative, quantitative and mixed methods; Selection of research methods; Challenges in case studies; Proposal structure and writing; Literature Review and Theory Development; Research ethics and research integrity

      Qualitative Research Methods in Management

      Qualitative research design; Theory and propositions in qualitative research; Qualitative research methodologies; Focus groups; Interview techniques; Case study research in management; Research ethics; Validity in qualitative research; Qualitative data analysis using information technology

      Quantitative Research Methods in Management I

      Introduction and measurement scales; Data screening; Methods of data collection; Surveys; Sampling methods; Sampling distributions of estimators; Confidence intervals; Hypothesis testing; T-tests for the mean; Correlation and simple linear regression; Introduction to multiple regression; Non-parametric tests; The use of statistical programs

      Quantitative Research Methods in Management II

      Intermediate-level statistical techniques widely applied in management and business research studies; Multivariate models; Factor analysis; Multiple regression models; Non-parametric methods; Application of statistical techniques to management research problems and use of the functions in SPSS or a comparable computer program

      Quantitative Research Methods in Management III

      Advanced-level quantitative and statistical techniques widely applied in management research studies; Testing management theories with empirical data; Multivariate models and time series analysis; Confirmatory factor analysis; Structural equations modeling; MANOVA; Discriminant analysis; Logistic regression (logit and probit models); Time series modeling (ARIMA models); Application of these statistical techniques to management research problems; Learning how to use the corresponding functions in SPSS, Amos or a comparable computer program

      Directed Reading (in Specialized Area)

      The literature in the area of specialization; Guided learning supervised by the advisor; Key theoretical and empirical articles in the area of specialization; Literature review and synthesis; Identify literature gaps

      Seminar in Academic Writing and Publication

      Developing a paper for publication in an academic journal; Developing advanced academic writing skills; Producing an academic paper; Reviewing literature and connecting ideas; Writing for academic journals; Learning the editorial and peer review process at academic journals; Responding to referee reports and editor suggestions; How to select a suited target journal for a paper
  • Graduation Requirements

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. Successful completion of the Master's Program requires students to meet quality standards set by the College.

    • *Students must maintain status as active students during each trimester of study until graduation. Active status requires registration for a minimum of three (3) credit hours in a trimester.
    • Students must earn an overall GPA of at least 3.0 in their Master's degree program.
    • Students must pass a Written Comprehensive Examination to demonstrate their mastery of core material in the CMMU management curriculum.
    • All students must demonstrate English proficiency prior to graduation: TOEFL ITP score of 520 which Is equivalent to TOEFL IBT 68, IELTS 5.0, or MU GRAD TEST 70.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3204, 3209
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Fee Structure

Item Enrollment Term 1 Term 2 Term 3 Term 4 Term 5 Total
1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
2. Entrance Fee 38,000 - - - - - 38,000
3. Tuition Fee1 - 43,200 43,200 43,200 43,200 43,200 216,200
Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

Remark
1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".

Download
Fee Structure Document

Note: This information will be changed without further notice. Please keep in contact with Academic Affairs to confirm this document

Frequently Asked Questions (FAQs)

Why choose the International Program at CMMU?
  • We keep class size small to allow for interaction and practical learning activities
  • We offer flexible study times (evenings and weekends)
  • We provide study abroad opportunities at more than 30 partner universities worldwide
  • We offer double degree and dual degree options in France and Australia
What are the advantages of studying in the International Program at CMMU?
In a nutshell:
  • Practice English, the global language of business, science and culture, while studying business. Five semesters of everyday exposure means, your English ability will improve quickly.
  • Improve your job opportunities with multinational companies. It is increasingly common for MNCs to replace expats with locals. A diploma from the International Program signals that you have an international mindset and English proficiency.
  • Improve your job opportunities with Thai companies seeking to expand abroad.
  • Share classes and make friends with our many exchange students. In many of the elective courses, a third of the students are from abroad, leading to a stimulating, multi-cultural classroom environment.
  • Have the experience of a lifetime studying abroad for one or two semesters at one of our nearly 40 partner schools around the world.
  • Earn a dual degree with our affiliated schools: With one or two semesters abroad, you can earn a second Master’s degree from three prestigious universities: UTS (Australia), Macquarie University (Australia), and Toulouse University (France).
  • Have a chance to attend a business project competition with our company partners such as Unilever and have an opportunity to work with them as a management trainee.
  • Our international team of faculty members come from a variety of countries such as Austria, Belgium, Germany, the Netherlands, Thailand and the U.S. They have PhD degrees from well-known universities in Europe, the US and Australia, and actively publish in high-quality journals. Many have also taught at foreign universities and have industry experience.
  • For those of you considering further studies or working abroad in the future, having a diploma from an English-language program improves your chance of admission.
I intend to work for a Thai company serving mainly the Thai market after graduation. Do I lose anything in terms of learning how to do business in Thailand if I study in the International Program?
No. Even though the language of instruction is English, our faculty use a mix of local and international examples. Using Thai examples can be useful to make the class topics more relevant. It should be said, however, that most of the frameworks, theories and best practices of business are universal. Our primary goal is to change the way you think and how you approach business problems, not to teach you details of the local market. There are also situations where international examples are preferable, for instance, to illustrate cutting edge management thinking from innovative companies around the world.
I’m not sure if my English is good enough. Will I have a problem doing the course work?

As part of our admissions process, you will take a language test and also come for a face to face admissions interview. We are not looking for perfect English but we want to ensure that English will not be an obstacle to your successful completion of the program. If we think that your level of English is not sufficient we will recommend that you take English classes.

Which should I choose: CI, IS, CP/Thematic Paper or Thesis?
Independent Study (IS)
Can be a study of a specific company or case, or it can be broader, such as exploring a business opportunity or trying to understand motivations or satisfaction.

Each of these options (CP, CI, IS) add up to six credits, whereas a thesis is 15 credits, and is expected to be a more comprehensive project.

Thesis

A thesis requires a literature review of past relevant work, and then original research is conducted by the student and presented to an academic committee. Anyone potentially interested in Ph.D. study should consider either the IS or thesis option. Students with a full scholarship are required to write a thesis.

When can I consider going on exchange at one of CMMU’s partner universities?

Students should pass the comprehensive exam before they consider going on an exchange program. The best time for exchange would be term 4 or term 5.

My job does not allow me to go on exchange abroad for a full term. Are there any short-term exchange opportunities?

Yes. Several of our partner universities offer short-term exchange opportunities for one week, or two weeks, or 1 month. CMMU also offers an international study trip as part of a CP Course on International Business

Why a double degree?
  1. Earn two degrees.
  2. Get a competitive edge and a better job when you graduate
  3. Obtain two degrees in only 5 terms (depending on the institution)
  4. Study in an international environment that will provide you the soft skills you need to boost your career
  5. Enjoy studying and living in a different environment.

For more information

Contact Our Educator

10th Floor MU Building
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400

Tel: (66) 02 206 2000
Ext.: 3204
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Au-reutai Sittipong (Tang)
EDUCATOR

Contact EDUCATOR

If you have further questions or need advice about the academic program, course, study time or etc., Please contact your educator directly

The office hours are as follows:

  • Monday - Friday 10.00 - 18.00 hrs.
  • Saturday - Sunday 8.30 - 16.30 hrs.
  • 02 206 2000 ext. 3204

  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • The office of educators is located on the 10th Floor.

Contact

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
  • 662 206 2000
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
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