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College of Management Mahidol University (CMMU) - Marketing and Management

INTERNATIONAL PROGRAM

Master Degree Program

The International Program at CMMU aims to develop organizational leaders with up-to-date knowledge and skills in management to deal with dynamic global changes through a combination of relevant research and practical learning.

MARKETING AND MANAGEMENT (MM)

Marketing is an essential part of enhancing business success. With the competitive scene increasingly moving to become international, and with more and more players, the need for specialized marketing skills continues to grow. Functional differentiation is not a guarantee of success. Learning and applying marketing skills will help you rise above your competition and enhance your effectiveness.

Marketing is a language, a way to learn about consumer wants and needs and offer them products and services that they desire. What should we make? How should we brand it? What should we say when advertising?

By studying marketing at CMMU, MM students will tap into state-of-the art knowledge and theories from around the world. While many theories are from abroad, they are customized to fit applications within Thai and Asian societies.

WHO SHOULD TAKE THIS SPECIALIZATION?

If you are interested in understanding consumer behavior so that you can develop more effective branding and marketing communications, this program is the right option for you. Elective classes are offered to help expand your abilities, such as digital marketing, but with flexibility so that you can choose what is useful or of interest to you. The teaching is a blend of theory and practice, with an emphasis on practical application in the real world.

CAREER OPPORTUNITY

Those working (or interested in) areas such as marketers, marketing or brand managers, those working in advertising, consumer analysts, market researchers, product analysts, or retailing - marketing can be applied to any field.

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3204, 3209
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Curriculum Structure

    Plan A
    Thesis Plan
    Plan B
    Thematic Plan
    1. Pre-Courses None Credit None Credit
    2. Required Courses 21 Credits 21 Credits
    3. Elective Courses 9 Credits 18 Credits
    4. Thesis 15 Credits -
    5. Thematic Paper - 6 Credits
    Total Credit 45 Credits 45 Credits
    Required Courses (21 Credits)
    • Strategic Marketing Management
    • Financial Management
    • Asian Economy in the Global Context
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies
    • Strategic Management
    • Decision Skills (for thematic paper track only)
    • Business and Management Research (for thesis track only)

    Elective Courses

    Plan A: Thesis Plan (Total 9 Credits)
    3 Required Elective Courses
    • Research Methodology in Marketing
    • Consumer Behavior
    • Strategic Brand Management

    Thesis (Total 15 Credits)

    Plan B: Thematic Plan (Total 18 Credits)
    3 Required Elective Courses
    • Research Methodology in Marketing
    • Consumer Behavior
    • Strategic Brand Management

    + 2 Free Elective Courses within the specialization

    • New Product Development
    • International Marketing
    • Retail Marketing
    • Digital Marketing
    • Advertising
    • Cross Cultural Management
    • Business Creativity
    • Consulting Tools for Sustainability
    • Sustainability Strategy

    + 1 free elective course (from any specialization)

    Consulting Practice Topics (Total 6 Credits)
    • New Product Positioning
    • Retail to eTail
    • International Business (with Study Trip to Germany)
    • Leading for Success
    • Organizational Change
    • Employee Selection
    • Corporate strategy in Competitive Markets
    • Data to Intelligence
    • Consulting Tools for Sustainability
  • Course Description

    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force

      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management

      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions

      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change

      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection

      Business and Management Research (Thesis Plan only)

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels
    • Research Methodology in Marketing

      Marketing information collection methodology from consumer or business markets, problem recognition, research design, questionnaire design, and data collection in order to maximize the value of information, statistical methods and computer software for data analysis

      Consumer Behavior

      Variations in consumer behavior, consumer research, market segmentation, consumer motivation, consumer behavior and personality, consumer perception, learning about customer behaviors and attitudes, influences on consumer behavior, reference group and family, social class, culture, cross culture, sub-cultures and social class influences, innovation diffusion influencing on consumer decision making

      Strategic Brand Management

      The meaning of brand,the concept of brand, equity building a new brand, customer knowledge brand equity identity and positioning, creating a brand platform, choosing brand elements branding and marketing strategy, using secondary associations brand hierarchy and project feedback managing brands overtime, revitalization managing brand overtime, brand extension and globalization

      Retail Marketing

      Retail marketing and retail strategies, management of store and non-store retailing, retail analysis, shopper behavior analysis, category management, managing store layout and store visibility, store’s profit and loss analysis, direct marketing, direct Selling

      Digital Marketing

      Plan, manage and execute successful digital marketing campaigns, build brands and generate sales using digital techniques , search marketing, online display advertising, email marketing, social media and mobile

      Advertising

      The application of communication process to marketing management. Consumer behavior analysis, branding concept, product positioning in consumer’s mind, relationship between marketing factors, advertising, public relations, promotion and consumer behavior along with customer relationship management

      Cross Cultural Management

      Culture and management, Cross-cultural dimensions, Communication across culture, Organizational culture, Negotiation across cultures, Leadership across cultures, Ethics and Good Governance, Expatriation and International human resource management, Intercultural Competence, Cross-cultural mergers

      Business Creativity

      Active learning and the direct application of the learned creativity concepts and techniques. interactive learning; demonstrate and teach thinking skills;creativity and innovation by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multi-media

      Consulting Tools for Sustainability

      Consulting skills, interpersonal skills, analytical skills, emotional intelligence, communication skills, coaching skills, leadership skills, people development skills, change management, team leadership, conflict management, management for sustainability

      Sustainability Strategy

      Sustainability management frameworks, sustainability strategy, social responsibility, corporate responsibility/corporate social responsibility (CSR), ethics and corporate governance, stakeholder theory and other related sustainable management approaches for well-being, balance and sustainability, UN Sustainable Development Goals (SDGs), Triple Bottom Line to balance people, planet and profits, Sustainability Balance Scorecard, Sustainability reporting, sustainable business applications, business cases for sustainability.
  • Graduation Requirements

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. Successful completion of the Master's Program requires students to meet quality standards set by the College.

    • *Students must maintain status as active students during each trimester of study until graduation. Active status requires registration for a minimum of three (3) credit hours in a trimester.
    • Students must earn an overall GPA of at least 3.0 in their Master's degree program.
    • Students must pass a Written Comprehensive Examination to demonstrate their mastery of core material in the CMMU management curriculum.
    • All students must demonstrate English proficiency prior to graduation: TOEFL ITP score of 520 which Is equivalent to TOEFL IBT 68, IELTS 5.0, or MU GRAD TEST 70.

Fee Structure

Item Enrollment Term 1 Term 2 Term 3 Term 4 Term 5 Total
1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
2. Entrance Fee 38,000 - - - - - 38,000
3. Tuition Fee1 - 43,200 43,200 43,200 43,200 43,200 216,200
Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

Remark
1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".

Download
Fee Structure Document

Note: This information will be changed without further notice. Please keep in contact with Academic Affairs to confirm this document

Double Degree Options

Macquarie University
Australia

Dual Degree Option
Master of Commerce
Program Details

MM students have the opportunity to study 3 terms at CMMU and then continue their studies at Macquarie University, Sydney, Australia for 1 year. They will receive a Masters of Management from CMMU and a Masters of Commerce with a specialization in Marketing from Macquarie University. A partial scholarship is available from Macquarie University for this program.

Program Requirements

  • English Requirement:
    TOEFL ITP 580 or IELTS 6.5
  • Study Period:
    CMMU 3 Terms and 1 year at Macquarie University (start in February or July)
  • Condition:
    Defend thematic paper after returning to CMMU in order to graduate from CMMU
  • Degrees Granted:
    Master of Management & Master of Commerce

Tuition Fee

  • 1st Degree 429,000 Thai Baht
  • 2nd Degree 39,200 Australian Dollars (minus 10,000 AUD scholarship)

Download

University of Technology
Sydney Australia

Dual Degree Option
Masters in Marketing
Program Details
Qualified students in the Marketing and Management (MM) program have the opportunity to study at UTS in Sydney, Australia, which is one of the world's leading international business schools. CMMU MM program students can earn a second Master’s degree (Master of Marketing) by studying at UTS for at least one term and taking at least 4 courses in the Master of Marketing Program at UTS. Students are required to take at least four more subjects at UTS, depending on whether they took recommended courses at CMMU to waive required courses.

English Requirement:
None, having studied the CMMU degree in English.
Study Period:
Study 5 terms first at CMMU (Complete all courses at CMMU)
Study 1 term at UTS (February intake / July intake)
Condition:
Successful completion of any 8 required subjects at CMMU for RPL
Degrees Granted:
- Master of Management from CMMU
- Master of Marketing from University of Technology Sydney (UTS)
Scholarship:
(GPA 3.5/4.0) Tuition fee with 35% tuition fee scholarship and a 25% tuition fee scholarship for those with (GPA 3.0/3.49)

Tuition Fee

  • 1st Degree 429,000 Thai Baht
  • 2nd Degree 22,230 Australian Dollars (Full tuition fee 2022)

Frequently Asked Questions (FAQs)

Why choose the International Program at CMMU?
  • We keep class size small to allow for interaction and practical learning activities
  • We offer flexible study times (evenings and weekends)
  • We provide study abroad opportunities at more than 30 partner universities worldwide
  • We offer double degree and dual degree options in France and Australia
What are the advantages of studying in the International Program at CMMU?
In a nutshell:
  • Practice English, the global language of business, science and culture, while studying business. Five semesters of everyday exposure means, your English ability will improve quickly.
  • Improve your job opportunities with multinational companies. It is increasingly common for MNCs to replace expats with locals. A diploma from the International Program signals that you have an international mindset and English proficiency.
  • Improve your job opportunities with Thai companies seeking to expand abroad.
  • Share classes and make friends with our many exchange students. In many of the elective courses, a third of the students are from abroad, leading to a stimulating, multi-cultural classroom environment.
  • Have the experience of a lifetime studying abroad for one or two semesters at one of our nearly 40 partner schools around the world.
  • Earn a dual degree with our affiliated schools: With one or two semesters abroad, you can earn a second Master’s degree from three prestigious universities: UTS (Australia), Macquarie University (Australia), and Toulouse University (France).
  • Have a chance to attend a business project competition with our company partners such as Unilever and have an opportunity to work with them as a management trainee.
  • Our international team of faculty members come from a variety of countries such as Austria, Belgium, Germany, the Netherlands, Thailand and the U.S. They have PhD degrees from well-known universities in Europe, the US and Australia, and actively publish in high-quality journals. Many have also taught at foreign universities and have industry experience.
  • For those of you considering further studies or working abroad in the future, having a diploma from an English-language program improves your chance of admission.
I intend to work for a Thai company serving mainly the Thai market after graduation. Do I lose anything in terms of learning how to do business in Thailand if I study in the International Program?
No. Even though the language of instruction is English, our faculty use a mix of local and international examples. Using Thai examples can be useful to make the class topics more relevant. It should be said, however, that most of the frameworks, theories and best practices of business are universal. Our primary goal is to change the way you think and how you approach business problems, not to teach you details of the local market. There are also situations where international examples are preferable, for instance, to illustrate cutting edge management thinking from innovative companies around the world.
I’m not sure if my English is good enough. Will I have a problem doing the course work?

As part of our admissions process, you will take a language test and also come for a face to face admissions interview. We are not looking for perfect English but we want to ensure that English will not be an obstacle to your successful completion of the program. If we think that your level of English is not sufficient we will recommend that you take English classes.

Which should I choose: CI, IS, CP/Thematic Paper or Thesis?
Independent Study (IS)
Can be a study of a specific company or case, or it can be broader, such as exploring a business opportunity or trying to understand motivations or satisfaction.

Each of these options (CP, CI, IS) add up to six credits, whereas a thesis is 15 credits, and is expected to be a more comprehensive project.

Thesis

A thesis requires a literature review of past relevant work, and then original research is conducted by the student and presented to an academic committee. Anyone potentially interested in Ph.D. study should consider either the IS or thesis option. Students with a full scholarship are required to write a thesis.

When can I consider going on exchange at one of CMMU’s partner universities?

Students should pass the comprehensive exam before they consider going on an exchange program. The best time for exchange would be term 4 or term 5.

My job does not allow me to go on exchange abroad for a full term. Are there any short-term exchange opportunities?

Yes. Several of our partner universities offer short-term exchange opportunities for one week, or two weeks, or 1 month. CMMU also offers an international study trip as part of a CP Course on International Business

Why a double degree?
  1. Earn two degrees.
  2. Get a competitive edge and a better job when you graduate
  3. Obtain two degrees in only 5 terms (depending on the institution)
  4. Study in an international environment that will provide you the soft skills you need to boost your career
  5. Enjoy studying and living in a different environment.

For more information

Contact Our Educator

10th Floor MU Building
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400

Tel: (66) 02 206 2000
Ext.: 3204
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Au-reutai Sittipong (Tang)
EDUCATOR

CONTACT EDUCATOR

If you have further questions or need advice about the academic program, course, study time or etc., Please contact your educator directly

The office hours are as follows:
  • Monday - Friday 10.00 - 18.00 hrs.
  • Saturday - Sunday 8.30 - 16.30 hrs.
  • 02 206 2000 ext. 3204

  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • The office of educators is located on the 10th Floor.

Contact

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
  • 662 206 2000
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