Marketing is an essential part of enhancing business success. With the competitive scene increasingly moving to become international, and with more and more players, the need for specialized marketing skills continues to grow. Functional differentiation is not a guarantee of success. Learning and applying marketing skills will help you rise above your competition and enhance your effectiveness.
Marketing is a language, a way to learn about consumer wants and needs and offer them products and services that they desire. What should we make? How should we brand it? What should we say when advertising?
By studying marketing at CMMU, MM students will tap into state-of-the art knowledge and theories from around the world. While many theories are from abroad, they are customized to fit applications within Thai and Asian societies.
If you are interested in understanding consumer behavior so that you can develop more effective branding and marketing communications, this program is the right option for you. Elective classes are offered to help expand your abilities, such as digital marketing, but with flexibility so that you can choose what is useful or of interest to you. The teaching is a blend of theory and practice, with an emphasis on practical application in the real world.
Those working (or interested in) areas such as marketers, marketing or brand managers, those working in advertising, consumer analysts, market researchers, product analysts, or retailing - marketing can be applied to any field.
|Required Courses (21 Credits)
|Plan A: Thesis Plan (Total 9 Credits)
3 Required Elective Courses
Thesis (Total 15 Credits)
|Plan B: Thematic Plan (Total 18 Credits)
3 Required Elective Courses
+ 2 Free Elective Courses within the specialization
+ 1 free elective course (from any specialization)Consulting Practice Topics (Total 6 Credits)
Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. Successful completion of the Master's Program requires students to meet quality standards set by the College.
|Item||Enrollment||Term 1||Term 2||Term 3||Term 4||Term 5||Total|
|2. Entrance Fee||38,000||-||-||-||-||-||38,000|
|3. Tuition Fee1||-||43,200||43,200||43,200||43,200||43,200||216,200|
|Total Academic Expenses||38,000||78,200||78,200||78,200||78,200||78,200||429,000|
1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".
Note: This information will be changed without further notice. Please keep in contact with Academic Affairs to confirm this document
MM students have the opportunity to study 3 terms at CMMU and then continue their studies at Macquarie University, Sydney, Australia for 1 year. They will receive a Masters of Management from CMMU and a Masters of Commerce with a specialization in Marketing from Macquarie University. A partial scholarship is available from Macquarie University for this program.
None, having studied the CMMU degree in English.
Study 5 terms first at CMMU (Complete all courses at CMMU)
Study 1 term at UTS (February intake / July intake)
Successful completion of any 8 required subjects at CMMU for RPL
- Master of Management from CMMU
- Master of Marketing from University of Technology Sydney (UTS)
(GPA 3.5/4.0) Tuition fee with 35% tuition fee scholarship and a 25% tuition fee scholarship for those with (GPA 3.0/3.49)
As part of our admissions process, you will take a language test and also come for a face to face admissions interview. We are not looking for perfect English but we want to ensure that English will not be an obstacle to your successful completion of the program. If we think that your level of English is not sufficient we will recommend that you take English classes.
A thesis requires a literature review of past relevant work, and then original research is conducted by the student and presented to an academic committee. Anyone potentially interested in Ph.D. study should consider either the IS or thesis option. Students with a full scholarship are required to write a thesis.
Students should pass the comprehensive exam before they consider going on an exchange program. The best time for exchange would be term 4 or term 5.
Yes. Several of our partner universities offer short-term exchange opportunities for one week, or two weeks, or 1 month. CMMU also offers an international study trip as part of a CP Course on International Business
10th Floor MU Building
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
Tel: (66) 02 206 2000
Au-reutai Sittipong (Tang)
If you have further questions or need advice about the academic program, course, study time or etc., Please contact your educator directly
02 206 2000 ext. 3204
The office of educators is located on the 10th Floor.