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College of Management Mahidol University (CMMU) - Entrepreneurship Management

INTERNATIONAL PROGRAM

Master Degree Program

The International Program at CMMU aims to develop organizational leaders with up-to-date knowledge and skills in management to deal with dynamic global changes through a combination of relevant research and practical learning.

ENTREPRENEURSHIP MANAGEMENT (EN)

Do you want to be the master of your own destiny? CMMU’s EN program leverages entrepreneurship knowledge to help people in starting up their own business. We also provide current entrepreneurs, corporate venturing managers, and others involved in entrepreneurial environments the abilities you need in order to develop ideas into successful businesses, to nurture your enterprise, and to expand it to further stages on the entrepreneurial life cycle. At CMMU you will learn how to increase entrepreneurial opportunities in your desired organization, in your digital business, in your family business, and in your institution. The concepts, tools, and frameworks learned in the EN program will enable students to:

  • Apply fundamental knowledge for the foundation of successful start-ups
  • Identify and evaluate new venture opportunities
  • Create and interpret customer needs and quantify the value proposition
  • Develop winning business plans
  • Navigate the venture capital investment process and identify further sources of financing a start-up
  • Understand geographical and cultural peculiarities in the process of starting up new ventures
  • Scale small businesses and medium enterprises (SMEs) to be globally or regionally successful
  • Transfer (research) knowledge to the market; leverage new science and technologies from Mahidol University laboratories
  • Enhance your experience as an entrepreneur and broaden vital networks with entrepreneurial communities (successful entrepreneurs, venture capitalists, funding agencies, leading small and medium-sized business owners)

WHO SHOULD TAKE THIS SPECIALIZATION?

  • Future entrepreneurs with a dream to start up their own new company
  • Current entrepreneurs who want to grow and sustain their self-owned business
  • Current family business leaders who want to get first-hand knowledge from experienced instructors
  • Future family business leaders (family business succession)
  • Researchers and holders of patents/intellectual property rights who want to transfer their research findings into marketable products
  • Intrapreneurs in companies, institutions and regions who are involved with the development of new ventures or new products

CAREER OPPORTUNITIES

  • Business owner
  • CEO, President, Managing Director, COO of self-owned business/the SME; Family Business Manager; Digital Business Manager
  • Executive/Manager in the local, regional, multinational or global enterprise
  • Business angel, venture capitalist or other financier who transfers capital and knowledge to newly founded start-ups and developed ventures as well
Apply Now
Schedule

Contact and Enquiries

CMMU regular business hours
  • Open 10.00 - 18.00 Weekday
  • Open 08.30 - 16.30 Weekend
Tel: (66) 02 206 2000 Ext.3204, 3209
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Testimonial

Janie Ratipan
Online Study @ CMMU
Siriwan Buathong
Entrepreneur
Wannapa Pureemahawong
Business Development & Project Manager, Kenes Group
Georg Hoffmann
Exchange student
Ruhr University Bochum
Tad Hatchaleelaha
Managing Director
Join & Coin Corp. Co., Ltd.

  • Curriculum Structure

    Plan A
    Thesis Plan    		 Plan B
    Thematic Plan
    1. Pre-Courses None Credit None Credit
    2. Required Courses 21 Credits 21 Credits
    3. Elective Courses 9 Credits 18 Credits
    4. Thesis 15 Credits -
    5. Thematic Paper - 6 Credits
    Total Credit 45 Credits 45 Credits
    		Required Courses (21 Credits)
    • Strategic Marketing Management
    • Financial Management
    • Asian Economy in the Global Context
    • Managing People in Organizations
    • Managing Business Information and Emerging Technologies
    • Strategic Management
    • Decision Skills (for thematic paper track only)
    • Business and Management Research (for thesis track only)

    Elective Courses

    Plan A: Thesis Plan (Total 9 Credits)
    3 Required Elective Courses
    • Business Planning
    • Small and Family Business Management
    • Entrepreneurial Strategy and Competitive Dynamics

    Thesis (Total 15 Credits)

    		 Plan B: Thematic Plan (Total 18 Credits)

    3 Required Elective Courses
    • Business Planning
    • Small and Family Business Management
    • Entrepreneurial Strategy and Competitive Dynamics

    + 2 Free Elective Courses within the specialization

    • Innovative Product/Service Design & Commercialization
    • Start-Up and SME Financing
    • Business Creativity
    • Omni-Channel Retail Management
    • Managerial Negotiation Strategy
    • Project Management

    + 1 free elective course (from any specialization)

    Consulting Practice Topics (Total 6 Credits)
    • International Business (with Study Trip to Germany)
    • Corporate strategy in Competitive Markets
    • Data to Intelligence
    • Employee Selection
    • Leading for Success
    • Consulting Tools for Sustainability
    • New Product Positioning
    • Retail to eTail
    • Organizational Change

  • Course Description

    • Strategic Marketing Management

      Marketing, strategic analysis of markets, market research, consumer behavior, customer relationship management, corporate social responsibility, ethics, retailing, logistics, distribution channels, branding, advertising, events, public relations, omni channel and digital marketing, pricing, promotion, environment scanning, competitor analysis, new product development, product adoption, direct marketing, sales force

      Strategic Management

      Strategic management process, company stakeholder and policy, external environment analysis, Internal environment analysis, building competition advantage through function-level strategies, department strategy, competition and industry environment strategy, world environment strategy, organization strategy, vertical integration, diversification and strategic alliances, development, building and restructuring the corporation, designing organization structure, strategic control system design, matching structure & control to strategy, application of strategic change and case study analysis, Integration and of multidisciplinary knowledge

      Asian Economy in Global Context

      Microeconomics, demand and supply, elasticity, government policies, production and output, costs, perfect competition market, monopoly, monopolistic competition, oligopoly, game theory, market failures. Macroeconomic, measuring GDP, economic growth, inflation, unemployment, monetary policy, fiscal policy, business cycle, international trade, and international finance, the examples and cases of real situations happened in Asian economies

      Financial Management

      An overview of the financial management framework of a corporation; financial statement analysis; ethics of financial management; financial planning and forecasting financial statements; working capital management; time value of money; investment decision-making; interest rates and bond valuation; risk, return and the capital asset pricing model; cost of capital; valuation of stocks and firms; capital structure decision-making; distributions to shareholders; cash flow estimation and risk analysis; multinational financial management

      Decision Skills

      Frameworks for effective management decision-making, models and tools for decision makers, use of information for decision making, cultural, organizational, research skills for managers, psychological and ethical factors affecting business decisions

      Managing People in Organizations

      Individual behavior, personality type, values, attitudes and job satisfaction, role of motivation and performance, group behavior, emotional intelligence, communication and decision making, leadership, power and politics, organization structure, organization design, ethics and social responsibility, corporate culture and environment, cross-cultural management, planning and goal setting, organizational development and change

      Managing Business Information and Emerging Technologies

      Information systems from the business viewpoint; understanding of its business activities and information requirement, emerging technology, application systems to support stakeholders needs and enhance business value, information systems development, evaluation and selection

      Business and Management Research (Thesis Plan only)

      The basic structure of a research, the interdependence between research objective, research framework (in terms of variables studied and related hypothesis), and research methodology (in terms of methods of data collection, data measurement and data analysis). Sampling design, questionnaire design, interview, and experiment, Management and analysis for quantitative or qualitative data at basic and intermediate levels

    • Business Planning

      The process of business planning as part of the process for identifying potential innovation opportunities, validating them, and then putting the business activities in place to realize them: defining an entrepreneurial mindset; methods to think bigger, aiming for innovation, impact on society and reaching international markets; methods to act small, test potential opportunities using quick, low-risk tests and then scaling up; communicating entrepreneurial opportunities to stakeholders; differentiation between entrepreneurial opportunities and other business opportunities

      Small and Family Business Management

      Opportunities and challenges of running small businesses and family businesses; case studies of small and family businesses; the key processes (vision, people, data, issues, process and traction) for managing and growing small and family businesses

      Entrepreneurial Strategy & Competitive Dynamics

      Tradeoffs entrepreneurs must make about which customers to serve, what technology to employ and what primary identity to assume; the tension between competition / cooperation and experimentation / control

      Innovative Product/Service Design and Commercialization

      A systematic design process for a product/service consisting of key design activities including empathy, define, ideate, prototype and launch; introduce innovative design tools and techniques to support concept development and evaluation, and help to ensure that a final product/service meets customer requirements; business model development coupling with economic techniques for evaluating the feasibility of successfully launching a new product/service in the marketplace

      Start-Up and SME Financing

      Innovative entrepreneurship & financing sources; the entrepreneurial finance mix; the due diligence process in entrepreneurship; contractual aspects of financing start-ups and SMEs; risk controlling in start-ups and SMEs; start-ups’ and SME’s cost of capital & their valuation; valuation case; exit strategies: IPOs & buyouts; foreign exchange & multinational entrepreneurship; modern topics in entrepreneurial finance: fintech (e.g. bitcoin & blockchain), crowdfunding, microfinance

      Business Creativity

      Active learning and the direct application of the learned creativity concepts and techniques; interactive learning; demonstrate and teach thinking skills; creativity and innovation by using a variety of instructional techniques: exercises, competitive games, self-assessments, and multi-media

      Omni-Channel Retailing Management

      The design and management of retail business, covering the evolving modes of interaction between offline, online, and omni-retailers and consumers; practical issues and concepts of omni-channel retail business, retail marketing strategy, retail financial management, and retail services, as well as the management of retail human resources; the sustainable competitive advantage strategies for omni-channel retail business

      Managerial Negotiation Strategy

      This course integrates the process of negotiation from the view of the manager. It approaches negotiation as a managerial tool used to influence one's peers, superiors, subordinates, suppliers, customers, labor unions, government agencies, trade associations and other entities. Negotiation is simply a tool that managers use to accomplish their objectives. The course covers different frameworks for effective negotiation strategy and makes extensive use of case studies and role plays to develop knowledge and skills in negotiation.

      Project Management

      Project management is an essential skill for modern managers operating in a dynamic environment where change is achieved through project implementation. The Project Management course explores all aspects of project management throughout the entire cycle including activities in selection, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review. Students use a project management information system to support their project management activities. On completion students have developed an understanding of project management and have acquired practical experience of the entire project cycle.

  • Graduation Requirements

    Students who have satisfied the general requirements for admission or successfully transferred from Conditional Status will be admitted as Graduate Students. Successful completion of the Master's Program requires students to meet quality standards set by the College.

    • *Students must maintain status as active students during each trimester of study until graduation. Active status requires registration for a minimum of three (3) credit hours in a trimester.
    • Students must earn an overall GPA of at least 3.0 in their Master's degree program.
    • Students must pass a Written Comprehensive Examination to demonstrate their mastery of core material in the CMMU management curriculum.
    • All students must demonstrate English proficiency prior to graduation: TOEFL ITP score of 520 which Is equivalent to TOEFL IBT 68, IELTS 5.0, or MU GRAD TEST 70.

Fee Structure

Item Enrollment Term 1 Term 2 Term 3 Term 4 Term 5 Total
1. Matriculation - 35,000 35,000 35,000 35,000 35,000 175,000
2. Entrance Fee 38,000 - - - - - 38,000
3. Tuition Fee1 - 43,200 43,200 43,200 43,200 43,200 216,200
Total Academic Expenses 38,000 78,200 78,200 78,200 78,200 78,200 429,000

Remark
1. All students are required to achieve at least 45 credits. The fee (excludes textbooks) of 216,000 THB (4,800 THB/credit x 45 credits) charged for the Master of Management (International Program) is considered a "total program fee".

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Fee Structure Document
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Note: This information will be changed without further notice. Please keep in contact with Academic Affairs to confirm this document

Double Degree Options

Macquarie University
Australia

Dual Degree Option
Master of Commerce

Tuition Fee

  • 1st Degree 429,000 Thai Baht
  • 2nd Degree 39,200 Australian Dollars (minus 10,000 AUD scholarship)

Program Details

EN students have the opportunity to study 3 terms at CMMU and 1 year at Macquarie University, Sydney, Australia. They will receive a Master of Management from CMMU and a Masters of Commerce with a specialization in Business Management and Organizations from Macquarie University. A partial scholarship is available from Macquarie University for this program.

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Program Requirements

  • English Requirement:
    TOEFL ITP 580 or IELTS 6.5
  • Study Period:
    CMMU required coursework and 1 year at Macquarie University (start in February or July)
  • Condition:
    Defend thematic paper after returning to CMMU in order to graduate from CMMU
  • Degrees Granted:
    Master of Management & Master of Commerce

Frequently Asked Questions (FAQs)

Why choose the International Program at CMMU?
  • We keep class size small to allow for interaction and practical learning activities
  • We offer flexible study times (evenings and weekends)
  • We provide study abroad opportunities at more than 30 partner universities worldwide
  • We offer double degree and dual degree options in France and Australia
What are the advantages of studying in the International Program at CMMU?
In a nutshell:
  • Practice English, the global language of business, science and culture, while studying business. Five semesters of everyday exposure means, your English ability will improve quickly.
  • Improve your job opportunities with multinational companies. It is increasingly common for MNCs to replace expats with locals. A diploma from the International Program signals that you have an international mindset and English proficiency.
  • Improve your job opportunities with Thai companies seeking to expand abroad.
  • Share classes and make friends with our many exchange students. In many of the elective courses, a third of the students are from abroad, leading to a stimulating, multi-cultural classroom environment.
  • Have the experience of a lifetime studying abroad for one or two semesters at one of our nearly 40 partner schools around the world.
  • Earn a dual degree with our affiliated schools: With one or two semesters abroad, you can earn a second Master’s degree from three prestigious universities: UTS (Australia), Macquarie University (Australia), and Toulouse University (France).
  • Have a chance to attend a business project competition with our company partners such as Unilever and have an opportunity to work with them as a management trainee.
  • Our international team of faculty members come from a variety of countries such as Austria, Belgium, Germany, the Netherlands, Thailand and the U.S. They have PhD degrees from well-known universities in Europe, the US and Australia, and actively publish in high-quality journals. Many have also taught at foreign universities and have industry experience.
  • For those of you considering further studies or working abroad in the future, having a diploma from an English-language program improves your chance of admission.
I intend to work for a Thai company serving mainly the Thai market after graduation. Do I lose anything in terms of learning how to do business in Thailand if I study in the International Program?
No. Even though the language of instruction is English, our faculty use a mix of local and international examples. Using Thai examples can be useful to make the class topics more relevant. It should be said, however, that most of the frameworks, theories and best practices of business are universal. Our primary goal is to change the way you think and how you approach business problems, not to teach you details of the local market. There are also situations where international examples are preferable, for instance, to illustrate cutting edge management thinking from innovative companies around the world.
I’m not sure if my English is good enough. Will I have a problem doing the course work?

As part of our admissions process, you will take a language test and also come for a face to face admissions interview. We are not looking for perfect English but we want to ensure that English will not be an obstacle to your successful completion of the program. If we think that your level of English is not sufficient we will recommend that you take English classes.

Which should I choose: CI, IS, CP/Thematic Paper or Thesis?
Independent Study (IS)
Can be a study of a specific company or case, or it can be broader, such as exploring a business opportunity or trying to understand motivations or satisfaction.

Each of these options (CP, CI, IS) add up to six credits, whereas a thesis is 15 credits, and is expected to be a more comprehensive project.

Thesis

A thesis requires a literature review of past relevant work, and then original research is conducted by the student and presented to an academic committee. Anyone potentially interested in Ph.D. study should consider either the IS or thesis option. Students with a full scholarship are required to write a thesis.

When can I consider going on exchange at one of CMMU’s partner universities?

Students should pass the comprehensive exam before they consider going on an exchange program. The best time for exchange would be term 4 or term 5.

My job does not allow me to go on exchange abroad for a full term. Are there any short-term exchange opportunities?

Yes. Several of our partner universities offer short-term exchange opportunities for one week, or two weeks, or 1 month. CMMU also offers an international study trip as part of a CP Course on International Business

Why a double degree?
  1. Earn two degrees.
  2. Get a competitive edge and a better job when you graduate
  3. Obtain two degrees in only 5 terms (depending on the institution)
  4. Study in an international environment that will provide you the soft skills you need to boost your career
  5. Enjoy studying and living in a different environment.

For more information

Contact Our Educator

10th Floor MU Building
69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400

Tel: (66) 02 206 2000
Ext.: 3209
email: This email address is being protected from spambots. You need JavaScript enabled to view it.


EDUCATOR

CONTACT EDUCATOR

If you have further questions or need advice about the academic program, course, study time or etc., Please contact your educator directly

The office hours are as follows:
  • Monday to Friday 10.00 - 18.00 hrs.
  • Saturday - Sunday 8.30 - 16.30 hrs.

  • 02 206 2000 ext. 3209

  • The office of educators is located on the 10th Floor.

Contact

69 Vipawadee Rangsit Road
Samsennai, Phayathai District,
Bangkok, Thailand 10400
  • 662 206 2000
  • This email address is being protected from spambots. You need JavaScript enabled to view it.

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