Assistant Professor Dr Randall Shannon
’s textbook, Marketing Management in Asia, published by Cengage, has been launched across Asia. Written in an easy-to-read conversational style and filled with local examples from within Asia, the book aims to be enjoyable to read while also highly informative. The book website can be accessed here: http://www.cengageasia.com/Browse/2014/12/30/9789814455244
The lead author of the book is Professor Dawn Iacobucci at Vanderbilt University in the U.S., and the third author is Dr.Nicholas Grigoriou at Monash University, Malaysia campus. Congratulations to Dr. Randall and to CMMU!
Publication of this textbook confirms CMMU's status as a leading business school in Asia.